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The Latest in: Customer Experience

Venmo has enhanced its business profiles offering to make it easier for local businesses to be discovered and serve customers.

Venmo Enhances Business Profiles to Drive Discovery

Venmo has enhanced its business profiles offering to make it easier for local businesses to be discovered and serve customers. Although the new experience is currently piloting…
Square's fourth annual Future of Commerce research report reveals that local retailers and restaurants are investing in tech to drive efficiency and growth.

Square’s Head of Retail Reveals How SMBs Can Embrace the Future of Commerce

The democratization of technology such as artificial intelligence (AI) is creating an entirely new playing field for retailers and restaurants — even small businesses. In a…
In a global survey of more than 2,000 consumers, Sinch Mailgun discovered that while email is still preferred, new preferences will impact strategies.

Why Customers Love to Hate Your Emails

In a global survey of more than 2,000 consumers in the U.S., UK, France, Germany, and Spain, Sinch Mailgun explored the current state of email marketing.…
Queenly, a formalwear marketplace, has been able to reduce cost-per-acquisition (CPA) and improve conversions using artificial intelligence (AI) for marketing.

Queenly Reduces CPA by 12% with Meta AI-Powered Advertising

Queenly is an online marketplace for formalwear fashion. The company has built an incredibly successful social commerce platform that supports the buying and selling of dresses for…
It's time for businesses to "press play" on the short-form video phenomenon. This article outlines all the reasons why.

Inside the Short-Form Video Phenomenon

Thanks to the rise and influence of TikTok, short-form video has become a staple in many marketing playbooks. Even if you’re not on TikTok (or at least…
In a recent blog post, X leadership shared their priorities for 2024, which include AI, content experience and payments.

What Does the Future Hold for X?

Since Elon Musk’s purchase of Twitter (now X) in October 2022, users have debated the value of the platform — not just from a networking and…
Want to boost brand awareness? Or maybe you want to grow into new markets and categories? If you're thinking about rebranding, read this piece first.

Thinking About Rebranding Your Business? Ask These Questions First…

If your business has been around for a while, be it a few years or a few decades, you may be wondering whether it’s time for…
How do holiday sales impact the financial health of small businesses? Do these merchants have a strategy in place to keep new customers?

Holiday Hurrah: Measuring the Impact of Holiday Sales on America’s Small Businesses

The holidays are big business. That’s not going to come as a shock to anybody — but, just how important are they to America’s economy? The…