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The Latest in: Customer Experience

Person sitting cross-legged with a laptop and coffee cup, surrounded by plants and a shelving unit, symbolizing a relaxed and productive workspace for small business owners exploring MarTech for small businesses.

How to Build an Affordable Martech Stack for Small Businesses

Small businesses today can build a marketing technology (martech) stack that enables them to engage with prospects and customers more efficiently.
A woman at a bar counter demonstrates the value of small business tech by holding her smartwatch over a card reader to quickly and efficiently pay her bill.

How Small Businesses Are Using Tech to Increase Profits in 2025

From AI-powered marketing tools to contactless payment systems and strategic use of social media, there are more ways than ever to work smarter not harder.
A person recording a video of a sewing machine with their phone, showing hands working with thread, for the purpose of social media storytelling.

Dos and Don’ts of Social Media Storytelling for Small Businesses

As a small business owner, your ability to tell a compelling story online can significantly impact your bottom line.
A woman in an apron hands a coffee cup to a man at a café counter. Research shows that nearly 80% of consumers have a small business blind spot, greatly underestimating the number of small businesses in operation.

The Small Business Blind Spot: What It Is and How to Overcome It

Why don’t customers see your small business? New research from Constant Contact shows a major perception gap.
A small business owner stands confidently by the entrance to her cafe, ready to recession-proof her business finances.

How to Recession-Proof Your Business Finances Today

From securing capital to optimizing your operations, these steps are designed to help your business thrive, even during an economic downturn.
A person in a white sweater creates a social media calendar, writing notes in a notebook while holding a smartphone, with a laptop nearby.

Why Your Business Needs a Social Media Calendar

A social media calendar provides a clear and actionable roadmap for your marketing efforts.
A cohesive flat lay — including stationary, pens, coffee beans, and a disposable cup — illustrating the basics of branding for small businesses.

Branding for Small Businesses: 3 Steps to Set Yourself Apart

Branding is more than just your logo or name. It’s about building a memorable, cohesive identity that communicates your mission, values, and unique selling points.
A bouquet of pink carnations with a handwritten tag that says "Happy Mother's Day." Small retailers can boost Mother's Day sales by offering handcrafted and one-of-a-kind items.

Maximize Mother’s Day Sales with These Six Expert Strategies

Mother’s Day is the perfect opportunity for small businesses to connect with their customers and generate meaningful sales.