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The Latest in: Customer Experience

Mastering Crisis Communication: A Guide for Small Business Owners

A festive street scene featuring a 'BUTCHER SHOP' sign hanging from a brick building, with a fire escape and holiday garland in the background. This image highlights the importance of exterior signage for small businesses in attracting customers and enhancing visibility.

Using Exterior Signage to Grow Your Small Business

Over half of American consumers have failed to find a business because the sign was too small or unclear.
Brand and Marketing SEP 29
A small business owner stands confidently in the open doorway of her shop. She wears a white top and a red floral skirt, with an 'OPEN' sign hanging on the glass door beside her. The inviting scene reflects the theme 'how to market your woman-owned business,' emphasizing warmth, professionalism, and approachability.

How to Market Your Woman-Owned Business

Want to highlight your unique strengths as a female business owner? Experts explain how to weave "woman-owned" into your marketing efforts.
Brand and Marketing SEP 25
A close-up view of hands interacting with a smartphone displaying the TikTok app, positioned on a patterned surface alongside an open laptop. The image highlights the use of technology and social media platforms for small business operations, emphasizing engagement with digital tools like TikTok for marketing and outreach.

What Are the Best Social Media Platforms for Small Businesses?

Research shows that a few key platforms consistently deliver the strongest business results.
Brand and Marketing SEP 22
Close-up of hands cutting eco-friendly labels on a blue surface, featuring messages like '100% Recyclable' and 'Reusable,' emphasizing sustainability for small businesses. Scattered labels and a cardboard box in the background highlight a focus on sustainable packaging practices.

Cut Costs and Go Green: Sustainability for Small Businesses

Using motion-sensor lighting and eliminating single-use plastics are just a couple of easy ways to be more sustainable.
Business Planning SEP 16
A barista in a coffee shop offers a cardboard tray with two takeaway coffee cups and a loyalty card featuring circular stamps, promoting small business loyalty programs.

Create a Loyalty Program That Keeps Customers Coming Back

Whether simple punch cards, app-based, software, or e-commerce systems, there are tools any sized small business owner can deploy.
Brand and Marketing AUG 21
A modern café scene illustrating the 80/20 rule, where a small group of loyal customers drives the majority of revenue. The image shows a bustling environment with a customer interacting with staff at the counter, emphasizing the importance of focusing on high-value customers to optimize revenue from top customers.

Why 80% of Your Revenue Comes from 20% of Your Customers

Ever wondered why some customers seem to keep your business thriving while others barely move the needle? You're witnessing the 80/20 rule in action.
Customer Experience AUG 15
A small business owner at a desk with a laptop, surrounded by office supplies and storage boxes, learning how to secure customer data.

Hackers Want Your Customer Data — Here’s How to Protect It

As a small business owner, it's important for you to understand how to secure customer data like addresses, phone numbers, and payment details.
Customer Experience AUG 11
A waitress gazes thoughtfully out of a window, symbolizing the emotional and operational challenges businesses face due to the impact of tariffs.

Businesses Take Profitability Hit as Stressed Consumers Buy Less

Rising costs driven by tariffs are reshaping how global consumers live, shop, and engage with brands.
Customer Experience AUG 8

Top Stories

A smiling businesswoman seated at a wooden desk in a modern office, shaking hands with a colleague, symbolizing collaboration and solutions to small business insurance questions. The desk features documents and a laptop, emphasizing a professional setting.

Confused About Your Business Insurance? Start Here

A small business owner, seated at a white desk in a plant shop, reviews paperwork with a thoughtful expression. The desk is surrounded by vibrant potted plants, a calculator, and a tablet stand, symbolizing the use of fintech solutions for small businesses to manage finances and grow operations.

How Fintech Solutions Can Help Small Businesses Overcome Loan Challenges

A small business owner in a modern office, wearing a yellow sweater, focused on a computer screen displaying digital content, researching copyright laws on social media.

How Small Businesses Can Avoid Copyright Mistakes Online

Smiling small business owner managing finances with a calculator and notebook while talking on the phone, surrounded by plants, symbolizing effective cash flow management for small businesses in a relaxed work environment.

Key Principles of Cash Flow Management for Small Businesses

Turn Emails into Profit Machines for Your Small Business

A person recording a video of a sewing machine with their phone, showing hands working with thread, for the purpose of social media storytelling.

Dos and Don’ts of Social Media Storytelling for Small Businesses