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The Latest in: Brand and Marketing

Blurred image of a bustling indoor trade show with attendees walking on a red-carpeted floor, surrounded by brightly lit booths and displays, capturing the dynamic and energetic atmosphere of trade shows.

6 Spring Trade Shows to Boost Your Small Business

From healthcare to hospitality, there's an event waiting to help you innovate and expand.
Close-up of a food service worker wearing gloves, carefully packaging fresh salads into eco-friendly brown bowls with clear lids on a light wooden countertop. A brown paper bag for takeout is visible in the background, emphasizing sustainable food delivery packaging.

A Guide to Food Delivery Packaging for Restaurants

Nothing kills a customer’s appetite faster than soggy fries or lukewarm soup.
A woman presenting a pink shirt on a hanger while being recorded on a smartphone mounted on a tripod, symbolizing content creation for small business and social media strategies 2026.

TikTok, Threads, or YouTube? Where Small Businesses Should Invest in 2026

A report from the Pew Research Center offers important data that can guide social media strategies for small businesses in 2026.
Get to know Jillian Wells, owner of Paloverde Botanicals, a small business offering plant and nature-inspired gifts that feel thoughtful, personal, and a little magical.

Small Business Spotlight: Paloverde Botanicals

Get to know Paloverde Botanicals, a woman-owned brand creating eco-friendly, custom plant gift boxes and unique gifts for plant lovers.
Four volunteers packing food items into cardboard boxes in a rustic indoor setting, symbolizing community support for small businesses through charitable and local engagement efforts.

Engaging Your Community for a Successful Holiday Season

While big-box retailers rely on massive marketing budgets, small businesses thrive on genuine connections.
Storefront window with sale signs promoting holiday discounts for small businesses. A large red circular sign displays 'UP TO 50% OFF ON SELECTED STYLES,' while a smaller white oval sign reads 'LAST WEEK,' creating urgency for shoppers.

The Power of Discounts: How Promotions Can Drive Holiday Revenue

For 51% of small business owners, discounts and sales are the most effective tactics for driving holiday revenue.
Close-up of a person using a smartphone to scan a QR code on a wooden table in a cafe setting, highlighting the importance of avoiding common QR code mistakes in small business operations.

6 Common Mistakes to Avoid When Using QR Codes

QR codes have quickly become a powerful tool for businesses of all sizes. But like any tool, their effectiveness depends on how you use them.
A smiling small business owner working at her desk in a bright, organized home office. She uses a laptop and notebook, surrounded by packaging boxes and a clothing rack, symbolizing affordable email marketing for small businesses in the fashion or e-commerce industry.

Affordable Email Marketing Tips for Small Businesses

You can launch effective email campaigns that drive sales and build loyalty without breaking the bank.