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The Latest in: Brand and Marketing

Turn Emails into Profit Machines for Your Small Business

While social platforms fluctuate and algorithms change, email gives small business owners a reliable, cost-effective, and measurable way to connect with customers.
Entrepreneur in a green apron packaging artisanal soap in eco-friendly materials, showcasing small business quality and sustainability.

Grow Your Business by Emphasizing Quality and Sustainability

Drawing inspiration from Levi's, small business owners can learn to capitalize on their greatest assets: quality and sustainability.
Person sitting cross-legged with a laptop and coffee cup, surrounded by plants and a shelving unit, symbolizing a relaxed and productive workspace for small business owners exploring MarTech for small businesses.

How to Build an Affordable Martech Stack for Small Businesses

Small businesses today can build a marketing technology (martech) stack that enables them to engage with prospects and customers more efficiently.
A woman at a bar counter demonstrates the value of small business tech by holding her smartwatch over a card reader to quickly and efficiently pay her bill.

How Small Businesses Are Using Tech to Increase Profits in 2025

From AI-powered marketing tools to contactless payment systems and strategic use of social media, there are more ways than ever to work smarter not harder.
A person recording a video of a sewing machine with their phone, showing hands working with thread, for the purpose of social media storytelling.

Dos and Don’ts of Social Media Storytelling for Small Businesses

As a small business owner, your ability to tell a compelling story online can significantly impact your bottom line.
A woman in an apron hands a coffee cup to a man at a café counter. Research shows that nearly 80% of consumers have a small business blind spot, greatly underestimating the number of small businesses in operation.

The Small Business Blind Spot: What It Is and How to Overcome It

Why don’t customers see your small business? New research from Constant Contact shows a major perception gap.
Cafe owner consults with another small business owner using laptop in a bright cafe setting. Their collaboration represents the opportunity to boost your sales by partnering with other businesses.

Boost Your Profits by Partnering with Other Businesses

A partnership harnesses combined expertise and resources, creating opportunities to target customers who were previously out of reach.
Hands typing on a laptop keyboard with animated email marketing icons floating above.

Personalization Still Drives Success in Email Marketing

When it comes to email marketing, there are three ways to meet your customers' needs: personalization, device optimization, and automation.