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The Latest in: Brand and Marketing

Marketing to Gen Z, Millennials, Gen X, and Boomers: A Small Business Guide

A smoothie shop employee hands two drinks to a customer at a busy counter, illustrating summer pricing strategies for small businesses during the seasonal rush.

Seasonal Pricing Mistakes to Avoid at the Start of Summer

Memorial Day promotions and early summer demand can lift sales, but weak pricing decisions can also shrink margins.
Brand and Marketing MAY 22
Blurred image of a bustling indoor trade show with attendees walking on a red-carpeted floor, surrounded by brightly lit booths and displays, capturing the dynamic and energetic atmosphere of trade shows.

6 Spring Trade Shows to Boost Your Small Business

From healthcare to hospitality, there's an event waiting to help you innovate and expand.
Brand and Marketing FEB 18
Close-up of a food service worker wearing gloves, carefully packaging fresh salads into eco-friendly brown bowls with clear lids on a light wooden countertop. A brown paper bag for takeout is visible in the background, emphasizing sustainable food delivery packaging.

A Guide to Food Delivery Packaging for Restaurants

Nothing kills a customer’s appetite faster than soggy fries or lukewarm soup.
Brand and Marketing FEB 13
A woman presenting a pink shirt on a hanger while being recorded on a smartphone mounted on a tripod, symbolizing content creation for small business and social media strategies 2026.

TikTok, Threads, or YouTube? Where Small Businesses Should Invest in 2026

A report from the Pew Research Center offers important data that can guide social media strategies for small businesses in 2026.
Brand and Marketing JAN 2
Get to know Jillian Wells, owner of Paloverde Botanicals, a small business offering plant and nature-inspired gifts that feel thoughtful, personal, and a little magical.

Small Business Spotlight: Paloverde Botanicals

Get to know Paloverde Botanicals, a woman-owned brand creating eco-friendly, custom plant gift boxes and unique gifts for plant lovers.
Brand and Marketing NOV 19
Four volunteers packing food items into cardboard boxes in a rustic indoor setting, symbolizing community support for small businesses through charitable and local engagement efforts.

Engaging Your Community for a Successful Holiday Season

While big-box retailers rely on massive marketing budgets, small businesses thrive on genuine connections.
Brand and Marketing NOV 10
Storefront window with sale signs promoting holiday discounts for small businesses. A large red circular sign displays 'UP TO 50% OFF ON SELECTED STYLES,' while a smaller white oval sign reads 'LAST WEEK,' creating urgency for shoppers.

The Power of Discounts: How Promotions Can Drive Holiday Revenue

For 51% of small business owners, discounts and sales are the most effective tactics for driving holiday revenue.
Brand and Marketing NOV 3
Close-up of a person using a smartphone to scan a QR code on a wooden table in a cafe setting, highlighting the importance of avoiding common QR code mistakes in small business operations.

6 Common Mistakes to Avoid When Using QR Codes

QR codes have quickly become a powerful tool for businesses of all sizes. But like any tool, their effectiveness depends on how you use them.
Brand and Marketing OCT 29

Top Stories

A smiling businesswoman seated at a wooden desk in a modern office, shaking hands with a colleague, symbolizing collaboration and solutions to small business insurance questions. The desk features documents and a laptop, emphasizing a professional setting.

Confused About Your Business Insurance? Start Here

A small business owner, seated at a white desk in a plant shop, reviews paperwork with a thoughtful expression. The desk is surrounded by vibrant potted plants, a calculator, and a tablet stand, symbolizing the use of fintech solutions for small businesses to manage finances and grow operations.

How Fintech Solutions Can Help Small Businesses Overcome Loan Challenges

A small business owner in a modern office, wearing a yellow sweater, focused on a computer screen displaying digital content, researching copyright laws on social media.

How Small Businesses Can Avoid Copyright Mistakes Online

Smiling small business owner managing finances with a calculator and notebook while talking on the phone, surrounded by plants, symbolizing effective cash flow management for small businesses in a relaxed work environment.

Key Principles of Cash Flow Management for Small Businesses

Turn Emails into Profit Machines for Your Small Business

A person recording a video of a sewing machine with their phone, showing hands working with thread, for the purpose of social media storytelling.

Dos and Don’ts of Social Media Storytelling for Small Businesses