The Latest in: Brand and Marketing
How One Up-and-Coming Wellness Brand is Using Community to Combat Stigma
Many brands, especially in CPG, are born from known challenges and pain points; they are innately designed to serve an established market need. For Brianna Bitton,…
Brand and Marketing NOV 5
American Independent Business Alliance Brings Back Annual ‘Shop Indie’ Holiday Campaign
The American Independent Business Alliance (AMIBA) has launched a new holiday campaign to motivate shoppers to support locally owned and independent businesses throughout the season. Shop…
Brand and Marketing NOV 4
Why A Jar of Pickles is Embracing the ‘Raw, Unfiltered’ Side of Instagram
Kirstie Wang started her stationary, accessory and gift brand, A Jar of Pickles, when she was in her last year of college. At that point, it…
Brand and Marketing OCT 15
Etsy Enhances Search Experience to Prioritize ‘High-Quality’ Sellers
Etsy has made major advancements to its search and discovery experience, aiming to favor high-quality items from sellers “who consistently provide delightful and reliable experiences,” according to…
Brand and Marketing AUG 29
How One Florida Couple Became Online Resale Royalty
This article was originally published on Retail TouchPoints. Jon Anthony and Brad Schwibner are a married couple based in Florida, but these days they are more…
Brand and Marketing AUG 28
The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing
This article was initially published on Retail TouchPoints. Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From…
Brand and Marketing AUG 6
IND!E Brings Challenger Brands to UK Etailer Ocado
IND!E, an organization dedicated to supporting small businesses and entrepreneurs, has forged a new partnership with UK online retailer Ocado that will give indie CPG brands…
Brand and Marketing JUL 16
Ebay Launches New Background Enhancement Tool for Sellers
Ebay has launched a new AI-powered feature to help sellers create high-quality images for their listings by removing the backdrop of existing photos and then seamlessly…
Brand and Marketing JUN 18
