The Latest in: Brand and Marketing
MNTN Helps Brands of All Sizes Capitalize on the CTV Boom
Connected TV (CTV) is becoming more central to marketing and advertising strategies, especially as more households “cut the cord” and subscribe to more streaming services. In…
Brand and Marketing APR 9
TikTok Continues Commerce Push with New Features
TikTok owner ByteDance is feeling the heat to sell its ownership of the app. The U.S. House of Representatives recently approved a bill that is forcing…
Brand and Marketing MAR 25
Signs of the Times: The Advantages of Digital Signage for Small Retailers
Today’s retail environment has evolved at a rapid clip over the past few years, with consumer trends and preferences changing as technology intertwines with the shopping…
Brand and Marketing MAR 19
With So Many SEO Metrics, What Really Matters?
Search engine optimization (SEO) has come a long way over the past decade. What used to be a niche field focused on keywords and backlinks has…
Brand and Marketing MAR 19
SpotOn Streamlines Marketing for Local Restaurants
Most restaurant operators say they struggle to attract new customers (79%) and bring back repeat customers (56%), according to the National Restaurant Association. To help restaurants…
Brand and Marketing MAR 12
Michaels Goes Big on its ‘Makers’ Strategy
DIY and crafting retailer Michaels has unveiled its new “Respect the Handmade” brand campaign, which puts independent “makers” in the spotlight. At the center of the campaign…
Brand and Marketing MAR 7
3 Things to Know About Gen Alpha
Born between 2010 and 2024, Gen Alpha is forecasted to become the largest generation in history, reaching more than 2 billion people by 2025, according to predictions from…
Brand and Marketing MAR 6
Photoroom Launches New AI Photo-Editing Features Following $43M Funding Round
Photoroom, an AI-powered photo editor, has closed a $43 million Series B funding round, led by previous investor Balderton Capital and with Aglaé and YCombinator participating.…
Brand and Marketing FEB 29
