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The Latest in: Brand and Marketing

A male chef and small business owner wearing a gray apron checks his tablet after improving his pizzeria's local search results.

Make Your Business Stand Out in Local Search Results

Local search has become an essential part of consumer behavior, and businesses must stay visible in search results to remain competitive.
A bouquet of pink carnations with a handwritten tag that says "Happy Mother's Day." Small retailers can boost Mother's Day sales by offering handcrafted and one-of-a-kind items.

Maximize Mother’s Day Sales with These Six Expert Strategies

Mother’s Day is the perfect opportunity for small businesses to connect with their customers and generate meaningful sales.
Graphic for National Small Business Week 2025, featuring shops and a U.S. flag.

National Small Business Week 2025 | A Guide for Entrepreneurs

Each year, the U.S. Small Business Administration (SBA) honors the contributions of small business owners through National Small Business Week (NSBW).
A woman holds a box of products while live streaming on her smartphone. Packing materials are are visible.

The Small Business Guide to Video Marketing

The rise of video-first platforms like TikTok, YouTube, and Instagram has made video the chosen medium of communication for millions, particularly Gen Z and millennials.
Overwhelmed entrepreneur covering her face with her hands. Data privacy laws are making it harder for small business owners to advertise to their customers.

The Hidden Costs of Data Privacy Laws for Small Businesses

New data privacy laws are creating challenges for small businesses. A consistent federal framework may be the solution.

E-Mail Marketing for SMBs in 2025

The basic 101s of e-mail marketing E-mail marketing is the cheapest marketing a small business can use. It’s also quite effective. Here are the basic 101s…
Young consumer shopping for the holidays.

Last-Minute Holiday Strategies for Small Business Success

It’s crunch time for small businesses to make the most of the year’s busiest shopping days. Each year, small businesses are tasked with finding creative ways…
Small business owner wrapping a present with custom wrapping, a small touch for the holiday season.

Straight from the Source: How Small Business Owners Are Marketing for the Holidays

The holiday shopping season is officially here, and across the country, millions of small business owners (SBOs) are, once again, gearing up for the chaos. For many, these final weeks of…