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The Latest in: Customer Experience

In a recent blog post, X leadership shared their priorities for 2024, which include AI, content experience and payments.

What Does the Future Hold for X?

Since Elon Musk’s purchase of Twitter (now X) in October 2022, users have debated the value of the platform — not just from a networking and…
Want to boost brand awareness? Or maybe you want to grow into new markets and categories? If you're thinking about rebranding, read this piece first.

Thinking About Rebranding Your Business? Ask These Questions First…

If your business has been around for a while, be it a few years or a few decades, you may be wondering whether it’s time for…
How do holiday sales impact the financial health of small businesses? Do these merchants have a strategy in place to keep new customers?

Holiday Hurrah: Measuring the Impact of Holiday Sales on America’s Small Businesses

The holidays are big business. That’s not going to come as a shock to anybody — but, just how important are they to America’s economy? The…
Rokt has announced plans to acquire fellow Shopify partner AfterSell to provide small and midsize merchants with more robust ecommerce tools.

Rokt to Acquire AfterSell to Expand SMB Offering

Rokt, an ecommerce technology company that uses artificial intelligence (AI) to personalize checkout experiences, is acquiring AfterSell, a solution that powers ecommerce cross-sells and upsells. Because…
Want to successfully reach and engage Gen Z consumers? This article outlines three key things this cohort wants.

3 Things Every Business Should Know About Gen Z

Known to many as “the TikTok Generation,” Gen Z is a cohort coveted by businesses of all sizes and across sectors. But who is Gen Z,…
Small businesses can use QR codes to create seamless, connected experiences in stores. This article outlines tips and best practices.

QR Codes for Customer Experience: 3 Ideas to Use

QR codes became the lifeline of many businesses during the pandemic. Restaurants used them to give diners easy (and contactless) access to menus. Retailers used them…
Keeping pace with new and evolving data privacy regulations can feel overwhelming for even the most tech-savvy SMB owners. Experts share their advice.

Data Privacy for SMBs: Essential Compliance Info to Know

In today’s digital landscape, data is a valuable asset. And no matter what type of business you have, you’re likely collecting, storing and using customer data. …
Small businesses can use social media to stand out, even among their largest competitors. Embrace these 13 trends to level up your social content strategy.

13 Social Media Trends for SMBs

Seven in 10 Americans use social media regularly, according to the Pew Research Center. Social media powerhouse Meta boasts 2 billion daily active users, while its…