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The Latest in: Customer Experience

Collaboration with internal and external players can help unlock new ideas for growth strategy.

4 Ways Random Objects Can Spark New Business Ideas

In this three-part series of articles, author Marshall Atkinson helps you generate new ideas to find and land new customers. The first article discussed the power…
Mailchimp is embedding Gen AI into its platform in the form of a new virtual assistant designed to support marketing teams.

Intuit Mailchimp Embeds Gen AI into Platform to Support Small Marketing Teams

The vast majority (88%) of marketers believe their organization must increase its use of automation and AI to stay competitive in the current business climate, according…
Want to streamline your content planning for social media? Refer to these five buckets to fill your content calendar quickly.

5 Content Buckets to Drive Your Social Media Calendar

Creating a social media posting schedule is critical to organizational and executional success, and it helps your small team (or your main marketing manager) address the…
The digital marketing landscape is always fresh with new trends and best practices. These are the ones SMBs should know.

8 Digital Marketing Trends to Watch

Digital marketing is constantly evolving. New channels and apps are always entering the market. Consumer behaviors and content preferences are always changing. Fresh algorithm updates are…
Generative AI can help small businesses drive efficiencies across product descriptions, SEO and content creation.

From SEO to Social: Generative AI’s Value Spans the Digital Experience

With the hype surrounding ChatGPT, “generative AI” has become a hot topic and no industry has been left untouched. But for many small business owners and…
Brands of all sizes and across categories can create subscription programs that drive recurring revenue and support brand growth.

Subscription Programs: A Small Business’ Secret Weapon for Driving Sales and Customer Loyalty

Whether you’re an avid Amazon Prime user or a dedicated Netflix viewer, you’re likely no stranger to subscription and membership programs. Now, consumer brands are rolling…