The Latest in: Customer Experience

4 Summer Networking Events for Designers

Small businesses can use social media to stand out, even among their largest competitors. Embrace these 13 trends to level up your social content strategy.

13 Social Media Trends for SMBs

Seven in 10 Americans use social media regularly, according to the Pew Research Center. Social media powerhouse Meta boasts 2 billion daily active users, while its…

Brand and Marketing DEC 8

Labor costs are one of the highest costs for businesses' P&L. You should account for all employees in your labor cost calculations, as well as every every stage of the client journey.

4 Critical Labor Considerations for Businesses

Labor costs are one of the highest costs for businesses’ P&L. Depending on your business type, you likely have sales reps, project managers, warehouse managers, associates,…

Customer Experience DEC 6

As consumers focus on home remodeling projects, design experts need to stand out by focusing on the value of their knowledge and expertise.

3 Ways Home Services Companies Can Create Value in a Tightening Market

The home market has shifted. Demand for new construction is cooling as temperatures rise on interest rates, leading to a boom in home renovations. Remodeling an…

Business Planning DEC 5

Industry trade shows can be an effective way to network and promote your business. Follow these tips to maximize your presence and drive traffic.

5 Tips to Win Customers at Your Next Trade Show

Industry trade shows can be an effective way to network and promote your products and services to highly targeted audiences. These events are ripe with potential…

Business Planning DEC 5

Advertising Week Reveals Most Influential SMB Marketers

Advertising Week has partnered with Amazon Ads to launch the Most Influential SMB Marketers list, a roundup of 25 founders, marketing leaders and brand executives that have…

Brand and Marketing NOV 28

Amazon has established partnerships with Meta and Snap to allow consumers to easily purchase items they see on social via their Amazon accounts.

Amazon Partnership with Meta, Snap Unlocks Social Commerce for SMBs

As part of a new partnership, Meta and Amazon have launched a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to…

Brand and Marketing NOV 21

Research from Bankrate reveals that more consumers, especially millennials and Gen Z, are eager to participate in Small Business Saturday.

Bankrate Survey: More People Plan to Shop Small in Stores

Despite its inception only in 2010, Small Business Saturday has surged in popularity and is creating even more opportunities for small and local businesses to thrive.…

Business Planning NOV 14

American Express has unveiled "Door to Shop Small," an augmented reality experience designed to inspire consumers to shop local businesses on Small Business Saturday.

AmEx Unveils ‘Door to Shop Small’ Campaign for 2023 Holiday Season

The 2023 American Express Shop Small Impact Study reveals that most consumers (78%) believe that small businesses are “essential to their community.” However, given the current…

Business Planning NOV 13