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The Latest in: Brand and Marketing

IND!E has forged a new partnership with UK online retailer Ocado that will give indie brands the opportunity to debut their products online and in a curated pop-up.

IND!E Brings Challenger Brands to UK Etailer Ocado

IND!E, an organization dedicated to supporting small businesses and entrepreneurs, has forged a new partnership with UK online retailer Ocado that will give indie CPG brands…
Ebay has launched a new AI-powered feature to make it easy for sellers to improve the quality of their listing imagery.

Ebay Launches New Background Enhancement Tool for Sellers

Ebay has launched a new AI-powered feature to help sellers create high-quality images for their listings by removing the backdrop of existing photos and then seamlessly…
Social commerce, the method of exploring, selling, promoting, and purchasing products or services via social media, is quickly revolutionizing ecommerce for SMBs.

Leaning into Social Media to Expand Your Reach and Grow Your Business

Social commerce, the method of exploring, selling, promoting, and purchasing products or services via social media, is quickly revolutionizing traditional ecommerce. From finding and researching products…
TikTok is taking cues from Meta by implementing new standards for AI-generated content (AIGC).

Inside TikTok’s New Standards for AI-Generated Content

TikTok is taking cues from Meta by implementing new standards for AI-generated content (AIGC). TikTok announced that will use Content Credentials from the Coalition for Content Provenance and Authenticity (C2PA) to automatically label…
You may know that content is king, but if you don't have a strategy, your small business won't be found. Get your tips for content marketing here.

The Small Business Guide to Content Marketing

You’ve likely heard the saying, “content is king.” Sure, it’s a bit of a cliché, but it’s definitely a reality for any business that has any…
MNTN helps businesses of all sizes reach the right households and right audiences using CTV advertising techniques.

MNTN Helps Brands of All Sizes Capitalize on the CTV Boom

Connected TV (CTV) is becoming more central to marketing and advertising strategies, especially as more households “cut the cord” and subscribe to more streaming services. In…
Despite threat of a ban, TikTok has unveiled new commerce features to empower businesses of all sizes.

TikTok Continues Commerce Push with New Features

TikTok owner ByteDance is feeling the heat to sell its ownership of the app. The U.S. House of Representatives recently approved a bill that is forcing…
Small retailers can implement digital signage in stores to communicate brand stories, customer feedback and timely calls to action to shoppers.

Signs of the Times: The Advantages of Digital Signage for Small Retailers

Today’s retail environment has evolved at a rapid clip over the past few years, with consumer trends and preferences changing as technology intertwines with the shopping…