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The Latest in: Brand and Marketing

Turn Emails into Profit Machines for Your Small Business

Amazon has established partnerships with Meta and Snap to allow consumers to easily purchase items they see on social via their Amazon accounts.

Amazon Partnership with Meta, Snap Unlocks Social Commerce for SMBs

As part of a new partnership, Meta and Amazon have launched a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to…
Brand and Marketing NOV 21
During Amazon's annual UnBoxed event, executives zeroed in on various entertainment platforms and their unique advertising potential.

Amazon is Coming for TV: What SMB Advertisers Need to Know

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. Now that it has though, the company is clearly itching to get off…
Brand and Marketing NOV 1
Small business leaders and marketers gathered at Advertising Week NY to get practical insights and best practices from their peers.

6 Tips for Advertising While Small

At Advertising Week NY, small business leaders, entrepreneurs and marketers gathered at the Small Business Marketing Forum, sponsored by Amazon Ads, to hear real-life stories from…
Brand and Marketing OCT 25
Intuit Mailchimp and Wix have developed multi-year bi-lateral strategic partnership to give small business users access to stronger features.

Intuit Mailchimp and Wix Enter Strategic Multi-Year Partnership 

Email marketing and automation company Intuit Mailchimp has announced a strategic partnership with SaaS web platform provider Wix to enhance their joint offerings for businesses. The multi-year…
Brand and Marketing OCT 11
New research reveals that as marketing budgets dry up, small and mid-size agencies are struggling to win new and recurring businesses.

New Research: Landing New Business is Harder for Small Agencies

Marketing teams are closely scrutinizing their budgets and bringing a lot of their work in-house. As a result, the number of small and mid-sized agencies struggling…
Brand and Marketing OCT 6
Shopify Audiences uses insights from the broader Shopify Plus ecosystem to help merchants identify and engage with high-intent audiences.

Shopify Audiences Adds Snap, Criteo and TikTok to Ad Partner Network

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations add Snap, Criteo and TikTok to Shopify’s growing list of channel…
Brand and Marketing OCT 2
A social media content calendar is key to keeping your team organized and aligned on marketing moments. Follow these tips for success.

How To Create A Social Media Content Calendar

Your business’s social media content calendar can be created on a daily, weekly, monthly or even annual basis. It’s helpful to create an advanced, strategic view…
Brand and Marketing SEP 20
Threads, Meta's "Twitter killer," has seen dwindling engagement, but that hasn't stopped brands from embracing it to build their communities.

Should You Use Threads? Tips and Lessons from Brand Executives

Thanks to a special partnership, Small Business Xchange is syndicating this article, which was previously featured on Retail TouchPoints. Some content has been edited and condensed…
Brand and Marketing SEP 19

Top Stories

Turn Emails into Profit Machines for Your Small Business

A person recording a video of a sewing machine with their phone, showing hands working with thread, for the purpose of social media storytelling.

Dos and Don’ts of Social Media Storytelling for Small Businesses

A person with long hair and a cap inspects a green surfboard among various other colorful surfboards on racks. Get insights on managing a family business transfer from the owners of several successful surf shops.

Passing the Torch: Advice from Family Surf Shop Owners

Cafe owner consults with another small business owner using laptop in a bright cafe setting. Their collaboration represents the opportunity to boost your sales by partnering with other businesses.

Boost Your Profits by Partnering with Other Businesses

A close-up of a folder labeled 'PAYROLL', with other file tabs in the background.

Payroll Management Tips for Small Business Owners

A person in a white sweater creates a social media calendar, writing notes in a notebook while holding a smartphone, with a laptop nearby.

Why Your Business Needs a Social Media Calendar