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The Latest in: Customer Experience

How do holiday sales impact the financial health of small businesses? Do these merchants have a strategy in place to keep new customers?

Holiday Hurrah: Measuring the Impact of Holiday Sales on America’s Small Businesses

The holidays are big business. That’s not going to come as a shock to anybody — but, just how important are they to America’s economy? The…
Rokt has announced plans to acquire fellow Shopify partner AfterSell to provide small and midsize merchants with more robust ecommerce tools.

Rokt to Acquire AfterSell to Expand SMB Offering

Rokt, an ecommerce technology company that uses artificial intelligence (AI) to personalize checkout experiences, is acquiring AfterSell, a solution that powers ecommerce cross-sells and upsells. Because…
Want to successfully reach and engage Gen Z consumers? This article outlines three key things this cohort wants.

3 Things Every Business Should Know About Gen Z

Known to many as “the TikTok Generation,” Gen Z is a cohort coveted by businesses of all sizes and across sectors. But who is Gen Z,…
Small businesses can use QR codes to create seamless, connected experiences in stores. This article outlines tips and best practices.

QR Codes for Customer Experience: 3 Ideas to Use

QR codes became the lifeline of many businesses during the pandemic. Restaurants used them to give diners easy (and contactless) access to menus. Retailers used them…
Keeping pace with new and evolving data privacy regulations can feel overwhelming for even the most tech-savvy SMB owners. Experts share their advice.

Data Privacy for SMBs: Essential Compliance Info to Know

In today’s digital landscape, data is a valuable asset. And no matter what type of business you have, you’re likely collecting, storing and using customer data. …
Small businesses can use social media to stand out, even among their largest competitors. Embrace these 13 trends to level up your social content strategy.

13 Social Media Trends for SMBs

Seven in 10 Americans use social media regularly, according to the Pew Research Center. Social media powerhouse Meta boasts 2 billion daily active users, while its…
Labor costs are one of the highest costs for businesses' P&L. You should account for all employees in your labor cost calculations, as well as every every stage of the client journey.

4 Critical Labor Considerations for Businesses

Labor costs are one of the highest costs for businesses’ P&L. Depending on your business type, you likely have sales reps, project managers, warehouse managers, associates,…
As consumers focus on home remodeling projects, design experts need to stand out by focusing on the value of their knowledge and expertise.

3 Ways Home Services Companies Can Create Value in a Tightening Market

The home market has shifted. Demand for new construction is cooling as temperatures rise on interest rates, leading to a boom in home renovations. Remodeling an…