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The Latest in: Customer Experience

Small businesses can use QR codes to create seamless, connected experiences in stores. This article outlines tips and best practices.

QR Codes for Customer Experience: 3 Ideas to Use

QR codes became the lifeline of many businesses during the pandemic. Restaurants used them to give diners easy (and contactless) access to menus. Retailers used them…
Keeping pace with new and evolving data privacy regulations can feel overwhelming for even the most tech-savvy SMB owners. Experts share their advice.

Data Privacy for SMBs: Essential Compliance Info to Know

In today’s digital landscape, data is a valuable asset. And no matter what type of business you have, you’re likely collecting, storing and using customer data. …
Small businesses can use social media to stand out, even among their largest competitors. Embrace these 13 trends to level up your social content strategy.

13 Social Media Trends for SMBs

Seven in 10 Americans use social media regularly, according to the Pew Research Center. Social media powerhouse Meta boasts 2 billion daily active users, while its…
Labor costs are one of the highest costs for businesses' P&L. You should account for all employees in your labor cost calculations, as well as every every stage of the client journey.

4 Critical Labor Considerations for Businesses

Labor costs are one of the highest costs for businesses’ P&L. Depending on your business type, you likely have sales reps, project managers, warehouse managers, associates,…
As consumers focus on home remodeling projects, design experts need to stand out by focusing on the value of their knowledge and expertise.

3 Ways Home Services Companies Can Create Value in a Tightening Market

The home market has shifted. Demand for new construction is cooling as temperatures rise on interest rates, leading to a boom in home renovations. Remodeling an…
Industry trade shows can be an effective way to network and promote your business. Follow these tips to maximize your presence and drive traffic.

5 Tips to Win Customers at Your Next Trade Show

Industry trade shows can be an effective way to network and promote your products and services to highly targeted audiences. These events are ripe with potential…
Advertising Week has partnered with Amazon Ads to launch the Most Influential SMB Marketers list, a roundup of 25 founders, marketing leaders and brand executives that have driven business growth and industry innovation.

Advertising Week Reveals Most Influential SMB Marketers

Advertising Week has partnered with Amazon Ads to launch the Most Influential SMB Marketers list, a roundup of 25 founders, marketing leaders and brand executives that have…
Amazon has established partnerships with Meta and Snap to allow consumers to easily purchase items they see on social via their Amazon accounts.

Amazon Partnership with Meta, Snap Unlocks Social Commerce for SMBs

As part of a new partnership, Meta and Amazon have launched a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to…