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The Latest in: Customer Experience

Create a Loyalty Program That Keeps Customers Coming Back

Even small and medium-sized businesses can use technology to win this holiday season.

Attention Small Businesses: Embrace Tech to Win the Holiday Retail Rush and Ensure Future Success

The holiday retail rush is upon us, and consumers are making their holiday shopping lists and checking them twice. Many businesses have been preparing for the…
Customer Experience NOV 1

Executive Q&A: How to Boost Holiday Sales and Loyalty Amid Inflationary Pressures

The holiday season is a critical time for all businesses, but it can be especially make-or-break for small merchants and entrepreneurs. The pressure is especially intense…
Business Planning OCT 30

How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

This article was previously published on Retail TouchPoints. Humans are visual creatures; it’s a biological trait developed way back when we all still lived in caves.…
Business Planning OCT 16

Etsy Enhances Search Experience to Prioritize ‘High-Quality’ Sellers

Etsy has made major advancements to its search and discovery experience, aiming to favor high-quality items from sellers “who consistently provide delightful and reliable experiences,” according to…
Brand and Marketing AUG 29

WooCommerce Updates Roadmap, Focuses on Site Customization

WooCommerce, the open-source commerce solution built on WordPress, has provided new updates to its product roadmap, including an emphasis on block-based page building and site customization.…
Business Planning AUG 28

Want to Ride the Prime Day Wave? Marketing and Advertising Experts Share Tips

Over the past 10 years, Prime Day has become a critical sales event for brands, especially for the countless small and medium-sized sellers that rely on…
Business Planning AUG 13
Nearly two decades since the earliest content creators established their role in our digital-first society, we’re seeing a return to the scrappy, low-budget media of influencing’s earliest days.

The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing

This article was initially published on Retail TouchPoints. Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From…
Brand and Marketing AUG 6
With 11 locations and more on the horizon, Winfield Street Coffee has had to invest in new technology, including a new POS, to improve operations.

Winfield Street Coffee Turns to Tech to ‘Perk Up’ Operations

In 2015, Breno and Jeanette Donatti took over Winfield Street Deli in Connecticut and rebranded it to Winfield Street Coffee. They always envisioned that it would…
Business Planning JUL 23

Top Stories

A small business owner in a modern office, wearing a yellow sweater, focused on a computer screen displaying digital content, researching copyright laws on social media.

How Small Businesses Can Avoid Copyright Mistakes Online

Smiling small business owner managing finances with a calculator and notebook while talking on the phone, surrounded by plants, symbolizing effective cash flow management for small businesses in a relaxed work environment.

Key Principles of Cash Flow Management for Small Businesses

Turn Emails into Profit Machines for Your Small Business

A person recording a video of a sewing machine with their phone, showing hands working with thread, for the purpose of social media storytelling.

Dos and Don’ts of Social Media Storytelling for Small Businesses

A person with long hair and a cap inspects a green surfboard among various other colorful surfboards on racks. Get insights on managing a family business transfer from the owners of several successful surf shops.

Passing the Torch: Advice from Family Surf Shop Owners

Cafe owner consults with another small business owner using laptop in a bright cafe setting. Their collaboration represents the opportunity to boost your sales by partnering with other businesses.

Boost Your Profits by Partnering with Other Businesses