The Latest in: Customer Experience

Create a Loyalty Program That Keeps Customers Coming Back

A person recording a video of a sewing machine with their phone, showing hands working with thread, for the purpose of social media storytelling.

Dos and Don’ts of Social Media Storytelling for Small Businesses

As a small business owner, your ability to tell a compelling story online can significantly impact your bottom line.

Brand and Marketing JUN 6

A woman in an apron hands a coffee cup to a man at a café counter. Research shows that nearly 80% of consumers have a small business blind spot, greatly underestimating the number of small businesses in operation.

The Small Business Blind Spot: What It Is and How to Overcome It

Why don’t customers see your small business? New research from Constant Contact shows a major perception gap.

Brand and Marketing JUN 5

A small business owner stands confidently by the entrance to her cafe, ready to recession-proof her business finances.

How to Recession-Proof Your Business Finances Today

From securing capital to optimizing your operations, these steps are designed to help your business thrive, even during an economic downturn.

Customer Experience JUN 2

A person in a white sweater creates a social media calendar, writing notes in a notebook while holding a smartphone, with a laptop nearby.

Why Your Business Needs a Social Media Calendar

A social media calendar provides a clear and actionable roadmap for your marketing efforts.

Brand and Marketing MAY 23

A cohesive flat lay — including stationary, pens, coffee beans, and a disposable cup — illustrating the basics of branding for small businesses.

Branding for Small Businesses: 3 Steps to Set Yourself Apart

Branding is more than just your logo or name. It’s about building a memorable, cohesive identity that communicates your mission, values, and unique selling points.

Brand and Marketing MAY 21

A bouquet of pink carnations with a handwritten tag that says "Happy Mother's Day." Small retailers can boost Mother's Day sales by offering handcrafted and one-of-a-kind items.

Maximize Mother’s Day Sales with These Six Expert Strategies

Mother’s Day is the perfect opportunity for small businesses to connect with their customers and generate meaningful sales.

Brand and Marketing APR 30

A digital representation of a classical building with glowing blue columns and data points around it.

AI Is Transforming the Way Money Changes Hands

Explore how AI is transforming the payments industry with fraud prevention, personalized customer experiences, and operational efficiency.

Customer Experience APR 23

Inside the Luxury Advent Calendar Boom with DTC Brand Cheese Brothers

This article was originally published on Retail TouchPoints, as part of the ongoing “Small Business, Big Ideas” series, which focuses on smaller retail brands that have found…

Business Planning DEC 10