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The Latest in: Customer Experience

6 Common Mistakes to Avoid When Using QR Codes

A smiling small business owner working at her desk in a bright, organized home office. She uses a laptop and notebook, surrounded by packaging boxes and a clothing rack, symbolizing affordable email marketing for small businesses in the fashion or e-commerce industry.

Affordable Email Marketing Tips for Small Businesses

You can launch effective email campaigns that drive sales and build loyalty without breaking the bank.
Brand and Marketing OCT 27
A smiling salesperson shakes hands with a female customer in a modern home furnishings showroom, with fabric swatches on a sofa and stylish kitchen and bathroom displays in the background. The scene reflects trust and collaboration, showcasing how to build customer trust.

The Key to Thriving in Today’s Economy? Customer Trust

The latest NFIB report notes that declining consumer confidence is a significant headwind for small businesses.
Brand and Marketing OCT 21
A festive street scene featuring a 'BUTCHER SHOP' sign hanging from a brick building, with a fire escape and holiday garland in the background. This image highlights the importance of exterior signage for small businesses in attracting customers and enhancing visibility.

Using Exterior Signage to Grow Your Small Business

Over half of American consumers have failed to find a business because the sign was too small or unclear.
Brand and Marketing SEP 29
A small business owner stands confidently in the open doorway of her shop. She wears a white top and a red floral skirt, with an 'OPEN' sign hanging on the glass door beside her. The inviting scene reflects the theme 'how to market your woman-owned business,' emphasizing warmth, professionalism, and approachability.

How to Market Your Woman-Owned Business

Want to highlight your unique strengths as a female business owner? Experts explain how to weave "woman-owned" into your marketing efforts.
Brand and Marketing SEP 25
A close-up view of hands interacting with a smartphone displaying the TikTok app, positioned on a patterned surface alongside an open laptop. The image highlights the use of technology and social media platforms for small business operations, emphasizing engagement with digital tools like TikTok for marketing and outreach.

What Are the Best Social Media Platforms for Small Businesses?

Research shows that a few key platforms consistently deliver the strongest business results.
Brand and Marketing SEP 22
Close-up of hands cutting eco-friendly labels on a blue surface, featuring messages like '100% Recyclable' and 'Reusable,' emphasizing sustainability for small businesses. Scattered labels and a cardboard box in the background highlight a focus on sustainable packaging practices.

Cut Costs and Go Green: Sustainability for Small Businesses

Using motion-sensor lighting and eliminating single-use plastics are just a couple of easy ways to be more sustainable.
Business Planning SEP 16
A barista in a coffee shop offers a cardboard tray with two takeaway coffee cups and a loyalty card featuring circular stamps, promoting small business loyalty programs.

Create a Loyalty Program That Keeps Customers Coming Back

Whether simple punch cards, app-based, software, or e-commerce systems, there are tools any sized small business owner can deploy.
Brand and Marketing AUG 21
A modern café scene illustrating the 80/20 rule, where a small group of loyal customers drives the majority of revenue. The image shows a bustling environment with a customer interacting with staff at the counter, emphasizing the importance of focusing on high-value customers to optimize revenue from top customers.

Why 80% of Your Revenue Comes from 20% of Your Customers

Ever wondered why some customers seem to keep your business thriving while others barely move the needle? You're witnessing the 80/20 rule in action.
Customer Experience AUG 15

Top Stories

A small business owner, seated at a white desk in a plant shop, reviews paperwork with a thoughtful expression. The desk is surrounded by vibrant potted plants, a calculator, and a tablet stand, symbolizing the use of fintech solutions for small businesses to manage finances and grow operations.

How Fintech Solutions Can Help Small Businesses Overcome Loan Challenges

A small business owner in a modern office, wearing a yellow sweater, focused on a computer screen displaying digital content, researching copyright laws on social media.

How Small Businesses Can Avoid Copyright Mistakes Online

Smiling small business owner managing finances with a calculator and notebook while talking on the phone, surrounded by plants, symbolizing effective cash flow management for small businesses in a relaxed work environment.

Key Principles of Cash Flow Management for Small Businesses

Turn Emails into Profit Machines for Your Small Business

A person recording a video of a sewing machine with their phone, showing hands working with thread, for the purpose of social media storytelling.

Dos and Don’ts of Social Media Storytelling for Small Businesses

A person with long hair and a cap inspects a green surfboard among various other colorful surfboards on racks. Get insights on managing a family business transfer from the owners of several successful surf shops.

Passing the Torch: Advice from Family Surf Shop Owners