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The Latest in: Customer Experience

A person in a white sweater creates a social media calendar, writing notes in a notebook while holding a smartphone, with a laptop nearby.

Why Your Business Needs a Social Media Calendar

A social media calendar provides a clear and actionable roadmap for your marketing efforts.
A cohesive flat lay — including stationary, pens, coffee beans, and a disposable cup — illustrating the basics of branding for small businesses.

Branding for Small Businesses: 3 Steps to Set Yourself Apart

Branding is more than just your logo or name. It’s about building a memorable, cohesive identity that communicates your mission, values, and unique selling points.
A bouquet of pink carnations with a handwritten tag that says "Happy Mother's Day." Small retailers can boost Mother's Day sales by offering handcrafted and one-of-a-kind items.

Maximize Mother’s Day Sales with These Six Expert Strategies

Mother’s Day is the perfect opportunity for small businesses to connect with their customers and generate meaningful sales.
A digital representation of a classical building with glowing blue columns and data points around it.

AI Is Transforming the Way Money Changes Hands

Explore how AI is transforming the payments industry with fraud prevention, personalized customer experiences, and operational efficiency.
A man and woman smiling and giving each other a high five at a desk while working in warehouse.

3 Ways Non-Cash Incentives Drive Employee Engagement for Small Businesses

Small business owners are consistently seeking innovative ways to attract and retain top talent. While competing with larger organizations’ robust compensation packages can be challenging, incorporating…

Inside the Luxury Advent Calendar Boom with DTC Brand Cheese Brothers

This article was originally published on Retail TouchPoints, as part of the ongoing “Small Business, Big Ideas” series, which focuses on smaller retail brands that have found…
Young consumer shopping for the holidays.

Last-Minute Holiday Strategies for Small Business Success

It’s crunch time for small businesses to make the most of the year’s busiest shopping days. Each year, small businesses are tasked with finding creative ways…
Small business owner wrapping a present with custom wrapping, a small touch for the holiday season.

Straight from the Source: How Small Business Owners Are Marketing for the Holidays

The holiday shopping season is officially here, and across the country, millions of small business owners (SBOs) are, once again, gearing up for the chaos. For many, these final weeks of…