The Latest in: Customer Experience
Why 80% of Your Revenue Comes from 20% of Your Customers
Ever wondered why some customers seem to keep your business thriving while others barely move the needle? You're witnessing the 80/20 rule in action.
Customer Experience AUG 15
Hackers Want Your Customer Data — Here’s How to Protect It
As a small business owner, it's important for you to understand how to secure customer data like addresses, phone numbers, and payment details.
Customer Experience AUG 11
Businesses Take Profitability Hit as Stressed Consumers Buy Less
Rising costs driven by tariffs are reshaping how global consumers live, shop, and engage with brands.
Customer Experience AUG 8
When and How to Ask Customers for Reviews
A well-timed request can make the difference between a glowing five-star review and no feedback at all.
Brand and Marketing AUG 4
3 Ways to Get More out of Your Email Marketing in 2025
Success in email marketing depends as much on content as it does on sound database management practices.
Brand and Marketing JUL 23
How to Advertise on a Budget: Tips for Small Businesses
Advertising as a small business is not about having the biggest budget — it’s about being strategic, authentic, and adaptable.
Brand and Marketing JUL 3
Turn Emails into Profit Machines for Your Small Business
While social platforms fluctuate and algorithms change, email gives small business owners a reliable, cost-effective, and measurable way to connect with customers.
Brand and Marketing JUN 27
Grow Your Business by Emphasizing Quality and Sustainability
Drawing inspiration from Levi's, small business owners can learn to capitalize on their greatest assets: quality and sustainability.
Brand and Marketing JUN 26
