The Latest in: Brand and Marketing

National Small Business Week 2025 | A Guide for Entrepreneurs

Small business leaders and marketers gathered at Advertising Week NY to get practical insights and best practices from their peers.

6 Tips for Advertising While Small

At Advertising Week NY, small business leaders, entrepreneurs and marketers gathered at the Small Business Marketing Forum, sponsored by Amazon Ads, to hear real-life stories from…

Brand and Marketing OCT 25

Intuit Mailchimp and Wix Enter Strategic Multi-Year Partnership

Email marketing and automation company Intuit Mailchimp has announced a strategic partnership with SaaS web platform provider Wix to enhance their joint offerings for businesses. The multi-year…

Brand and Marketing OCT 11

New research reveals that as marketing budgets dry up, small and mid-size agencies are struggling to win new and recurring businesses.

New Research: Landing New Business is Harder for Small Agencies

Marketing teams are closely scrutinizing their budgets and bringing a lot of their work in-house. As a result, the number of small and mid-sized agencies struggling…

Brand and Marketing OCT 6

Email is core to any small business marketing strategy. But to stand out in a crowded inbox, they must embrace new best practices.

How to Create Compelling Email Marketing Campaigns

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities…

Brand and Marketing OCT 5

Shopify Audiences uses insights from the broader Shopify Plus ecosystem to help merchants identify and engage with high-intent audiences.

Shopify Audiences Adds Snap, Criteo and TikTok to Ad Partner Network

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations add Snap, Criteo and TikTok to Shopify’s growing list of channel…

Brand and Marketing OCT 2

A social media content calendar is key to keeping your team organized and aligned on marketing moments. Follow these tips for success.

How To Create A Social Media Content Calendar

Your business’s social media content calendar can be created on a daily, weekly, monthly or even annual basis. It’s helpful to create an advanced, strategic view…

Brand and Marketing SEP 20

Threads, Meta's "Twitter killer," has seen dwindling engagement, but that hasn't stopped brands from embracing it to build their communities.

Should You Use Threads? Tips and Lessons from Brand Executives

Thanks to a special partnership, Small Business Xchange is syndicating this article, which was previously featured on Retail TouchPoints. Some content has been edited and condensed…

Brand and Marketing SEP 19

If small businesses want to optimize their email marketing investments, they need to ensure their database is accurate and up to date.

3 Keys to Optimizing Your Email Database

While text and social media are increasingly central to digital marketing, email marketing should still play a key role in small businesses’ efforts. After all, 55%…

Brand and Marketing SEP 15