The Latest in: Brand and Marketing

Small Business Spotlight: Paloverde Botanicals

Nearly two decades since the earliest content creators established their role in our digital-first society, we’re seeing a return to the scrappy, low-budget media of influencing’s earliest days.

The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing

This article was initially published on Retail TouchPoints. Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From…

Brand and Marketing AUG 6

IND!E has forged a new partnership with UK online retailer Ocado that will give indie brands the opportunity to debut their products online and in a curated pop-up.

IND!E Brings Challenger Brands to UK Etailer Ocado

IND!E, an organization dedicated to supporting small businesses and entrepreneurs, has forged a new partnership with UK online retailer Ocado that will give indie CPG brands…

Brand and Marketing JUL 16

Ebay has launched a new AI-powered feature to make it easy for sellers to improve the quality of their listing imagery.

Ebay Launches New Background Enhancement Tool for Sellers

Ebay has launched a new AI-powered feature to help sellers create high-quality images for their listings by removing the backdrop of existing photos and then seamlessly…

Brand and Marketing JUN 18

Social commerce, the method of exploring, selling, promoting, and purchasing products or services via social media, is quickly revolutionizing ecommerce for SMBs.

Leaning into Social Media to Expand Your Reach and Grow Your Business

Social commerce, the method of exploring, selling, promoting, and purchasing products or services via social media, is quickly revolutionizing traditional ecommerce. From finding and researching products…

Brand and Marketing MAY 20

Inside TikTok’s New Standards for AI-Generated Content

TikTok is taking cues from Meta by implementing new standards for AI-generated content (AIGC). TikTok announced that will use Content Credentials from the Coalition for Content Provenance and Authenticity (C2PA) to automatically label…

Brand and Marketing MAY 14

You may know that content is king, but if you don't have a strategy, your small business won't be found. Get your tips for content marketing here.

The Small Business Guide to Content Marketing

You’ve likely heard the saying, “content is king.” Sure, it’s a bit of a cliché, but it’s definitely a reality for any business that has any…

Brand and Marketing APR 22

MNTN helps businesses of all sizes reach the right households and right audiences using CTV advertising techniques.

MNTN Helps Brands of All Sizes Capitalize on the CTV Boom

Connected TV (CTV) is becoming more central to marketing and advertising strategies, especially as more households “cut the cord” and subscribe to more streaming services. In…

Brand and Marketing APR 9

Despite threat of a ban, TikTok has unveiled new commerce features to empower businesses of all sizes.

TikTok Continues Commerce Push with New Features

TikTok owner ByteDance is feeling the heat to sell its ownership of the app. The U.S. House of Representatives recently approved a bill that is forcing…

Brand and Marketing MAR 25