The Latest in: Brand and Marketing
The Small Business Guide to Video Marketing
The rise of video-first platforms like TikTok, YouTube, and Instagram has made video the chosen medium of communication for millions, particularly Gen Z and millennials. According…
Brand and Marketing APR 22
E-Mail Marketing for SMBs in 2025
The basic 101s of e-mail marketing E-mail marketing is the cheapest marketing a small business can use. It’s also quite effective. Here are the basic 101s…
Brand and Marketing APR 7
Put Online Search & Reviews to Work for Your Business
Recently, a pizzeria operator reached out to us because his pizzeria wasn’t appearing in Google search results or on Google Maps, and the lack of online…
Brand and Marketing MAR 3
Last-Minute Holiday Strategies for Small Business Success
It’s crunch time for small businesses to make the most of the year’s busiest shopping days. Each year, small businesses are tasked with finding creative ways…
Brand and Marketing DEC 10
Straight from the Source: How Small Business Owners Are Marketing for the Holidays
The holiday shopping season is officially here, and across the country, millions of small business owners (SBOs) are, once again, gearing up for the chaos. For many, these final weeks of…
Brand and Marketing NOV 20
New Data: How SMBs are Balancing AI Fear and FOMO
The artificial intelligence (AI) hype cycle is evolving, with more businesses sharing tangible use cases and lessons learned. Although the discourse is a bit more pragmatic,…
Brand and Marketing NOV 18
The SMB’s Guide to CTV Advertising
U.S. households are cutting the cable cord and embracing streaming. In fact, 99% of U.S. households subscribe to at least one streaming service, according to Forbes,…
Brand and Marketing NOV 8
How One Up-and-Coming Wellness Brand is Using Community to Combat Stigma
Many brands, especially in CPG, are born from known challenges and pain points; they are innately designed to serve an established market need. For Brianna Bitton,…
Brand and Marketing NOV 5
