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The Latest in: Brand and Marketing

6 Common Mistakes to Avoid When Using QR Codes

A smiling small business owner working at her desk in a bright, organized home office. She uses a laptop and notebook, surrounded by packaging boxes and a clothing rack, symbolizing affordable email marketing for small businesses in the fashion or e-commerce industry.

Affordable Email Marketing Tips for Small Businesses

You can launch effective email campaigns that drive sales and build loyalty without breaking the bank.
Brand and Marketing OCT 27
A smiling salesperson shakes hands with a female customer in a modern home furnishings showroom, with fabric swatches on a sofa and stylish kitchen and bathroom displays in the background. The scene reflects trust and collaboration, showcasing how to build customer trust.

The Key to Thriving in Today’s Economy? Customer Trust

The latest NFIB report notes that declining consumer confidence is a significant headwind for small businesses.
Brand and Marketing OCT 21

Small Business Spotlight: BDC Strategy Group

BDC Strategy Group is a boutique communications and public relations agency with locations in Atlanta, Georgia, and Dallas, Texas.
Brand and Marketing OCT 10
A festive street scene featuring a 'BUTCHER SHOP' sign hanging from a brick building, with a fire escape and holiday garland in the background. This image highlights the importance of exterior signage for small businesses in attracting customers and enhancing visibility.

Using Exterior Signage to Grow Your Small Business

Over half of American consumers have failed to find a business because the sign was too small or unclear.
Brand and Marketing SEP 29
A small business owner stands confidently in the open doorway of her shop. She wears a white top and a red floral skirt, with an 'OPEN' sign hanging on the glass door beside her. The inviting scene reflects the theme 'how to market your woman-owned business,' emphasizing warmth, professionalism, and approachability.

How to Market Your Woman-Owned Business

Want to highlight your unique strengths as a female business owner? Experts explain how to weave "woman-owned" into your marketing efforts.
Brand and Marketing SEP 25
A close-up view of hands interacting with a smartphone displaying the TikTok app, positioned on a patterned surface alongside an open laptop. The image highlights the use of technology and social media platforms for small business operations, emphasizing engagement with digital tools like TikTok for marketing and outreach.

What Are the Best Social Media Platforms for Small Businesses?

Research shows that a few key platforms consistently deliver the strongest business results.
Brand and Marketing SEP 22
A woman, representing a small business owner, is seen in a bright, organized craft studio, carefully packaging a product at a wooden table. Surrounding her are potted plants and shelves filled with handcrafted pottery and supplies. This scene highlights the dedication and craftsmanship of small businesses pursuing B Corp certification for small business growth and impact.

B Corp for Small Businesses: Is It Worth It?

It's a comprehensive process that proves a business is genuinely committed to using its influence for good.
Brand and Marketing SEP 10
A cameraman records an interview between a journalist and a small business owner in a park. When considering how to get press coverage for your small business, reach out to blogs, websites, newsletters, podcasts, TV stations, and social media influencers.

How to Get Press Coverage for Your Small Business

It can feel a bit unnatural or uncomfortable, but seeking out publicity is an essential part of growing your business.
Brand and Marketing SEP 8

Top Stories

A small business owner, seated at a white desk in a plant shop, reviews paperwork with a thoughtful expression. The desk is surrounded by vibrant potted plants, a calculator, and a tablet stand, symbolizing the use of fintech solutions for small businesses to manage finances and grow operations.

How Fintech Solutions Can Help Small Businesses Overcome Loan Challenges

A small business owner in a modern office, wearing a yellow sweater, focused on a computer screen displaying digital content, researching copyright laws on social media.

How Small Businesses Can Avoid Copyright Mistakes Online

Smiling small business owner managing finances with a calculator and notebook while talking on the phone, surrounded by plants, symbolizing effective cash flow management for small businesses in a relaxed work environment.

Key Principles of Cash Flow Management for Small Businesses

Turn Emails into Profit Machines for Your Small Business

A person recording a video of a sewing machine with their phone, showing hands working with thread, for the purpose of social media storytelling.

Dos and Don’ts of Social Media Storytelling for Small Businesses

A person with long hair and a cap inspects a green surfboard among various other colorful surfboards on racks. Get insights on managing a family business transfer from the owners of several successful surf shops.

Passing the Torch: Advice from Family Surf Shop Owners