by Semhal Tekeste | Apr 22, 2025 | News
The rise of video-first platforms like TikTok, YouTube, and Instagram has made video the chosen medium of communication for millions, particularly Gen Z and millennials. According to iStock’s VisualGPS insights, 71% of Gen Z and millennials enjoy watching...
by Alicia Esposito | Oct 16, 2024 | News
This article was previously published on Retail TouchPoints. Humans are visual creatures; it’s a biological trait developed way back when we all still lived in caves. The world has changed a bit since then, with things like electricity, grocery stores and the...
by Alicia Esposito | Aug 29, 2023 | News
Digital marketing is constantly evolving. New channels and apps are always entering the market. Consumer behaviors and content preferences are always changing. Fresh algorithm updates are impacting brands’ discoverability online. Amidst all of that, there is one...