Small businesses today can build a marketing technology (MarTech) stack that enables them to engage with prospects and customers more efficiently.
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Alicia Esposito
Alicia Esposito's Recent Articles
4 Preventative Steps Against Employee Theft
Like it or not, employee theft happens. Here’s how to curb it.
Handling Seasonal Staff Turnover: Tips from a Restaurant Owner
Losing great employees is disruptive and costly, but you can minimize or avoid this impact with the right practical strategies.
Onboarding New Hires: 5 Ways to Boost Retention
Done right, onboarding fosters a sense of belonging and drives productivity. Get it wrong, and you risk losing employees within their first few months.
6 Apps That Help Small Business Owners Stay Organized
The right productivity apps can help you stay focused, streamline your processes, and make the most of your time.
Dos and Don’ts of Social Media Storytelling for Small Businesses
As a small business owner, your ability to tell a compelling story online can significantly impact your bottom line.
Passing the Torch: Advice from Family Surf Shop Owners
The owners of 17th Street Surf Shop, Hansen Surfboards, and Val Surf share insights on managing a family business transition.
Streamline Your PTO Policy to Boost Employee Satisfaction
PTO provides employees with a structured opportunity to relax, recharge, and maintain a healthy work-life balance. However, without a clear framework, challenges can arise.
Boost Your Profits by Partnering with Other Businesses
A partnership harnesses combined expertise and resources, creating opportunities to target customers who were previously out of reach.
Personalization Still Drives Success in Email Marketing
When it comes to email marketing, there are three ways to meet your customers’ needs: personalization, device optimization, and automation.