NRF expects holiday sales growth to pick up from last year’s pace, even as inflation and higher gas prices weigh on households. NRF Chief Economist Mark Mathews outlines which shoppers will drive the gains.
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April Shernisky
April Shernisky's Recent Articles
Is Your Business Secure? Ten Data Protection Steps Every Small Shop Should Take
Think hackers only chase big companies? Small shops are often the easiest targets, and criminals know it.
6 Key Considerations for Choosing the Right NetSuite Consulting Partner
Selecting a NetSuite consulting partner ranks among the most critical decisions a business can make during digital transformation.
The Hey Helen Grant: Funding for Female Business Owners
If you’re a female small business owner looking for financial support, this guide breaks down everything you need to know.
USPS, UPS, or FedEx? Shipping Options for Small Businesses
Start with three questions: How heavy is the package? Where is it going? How fast does it need to arrive?
Finding, Hiring, and Keeping Qualified Contractors and Employees
The hardest part isn’t defining values. It’s holding yourself and the team to them consistently, especially when someone is “good at their job.”
Marketing to Gen Z, Millennials, Gen X, and Boomers: A Small Business Guide
Generational marketing helps you stay relevant as your audience ages and as new customers enter the market.
Why Consistency Beats Price: The Jersey Mike’s Lesson for Small Business Owners
In a market where people are watching every dollar, reliability just became the thing that wins.
Seasonal Pricing Mistakes to Avoid at the Start of Summer
Memorial Day promotions and early summer demand can lift sales, but weak pricing decisions can also shrink margins.
Small Business Optimism Edged Up in April, But Caution Remains
The latest NFIB survey shows optimism rose to 95.9 in April 2026, still below the long-term average.