Memorial Day promotions and early summer demand can lift sales, but weak pricing decisions can also shrink margins.
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April Shernisky
April Shernisky's Recent Articles
Small Business Optimism Edged Up in April, But Caution Remains
The latest NFIB survey shows optimism rose to 95.9 in April 2026, still below the long-term average.
How to Choose the Best AI Contract Analysis Software for a Small Business
Unlike simple document processing systems, these tools read and understand contracts to identify key clauses, risks, opportunities and obligations.
4 Summer Networking Events for Designers
Each gathering targets a unique sector of the design industry, providing highly focused environments for small business growth.
How to Evaluate Managed IT Providers and Find the Best Near You
Struggling with frequent downtime? Security risks? You may need help from a managed service provider, or MSP.
Mastering Crisis Communication: A Guide for Small Business Owners
You don’t need a massive PR budget to handle emergencies effectively. You just need a solid plan.
Top Tools for Ensuring Alignment in Strategic Planning and Stopping Silos
Even the best plans can fail without proper alignment and execution, so it helps to have a systematic approach when setting long-term goals and allocating resources.
The Best Music Licensing Services for Independent Restaurants
Music is the invisible ingredient that ties your dining experience together.
Judge Orders Tariff Refunds Following Supreme Court Ruling
We Pay the Tariffs, a coalition of more than 1,000 small businesses, hailed the court’s decision.
Time Tracking and Billing Software: A Guide for Small Business Owners
Every billable hour directly impacts your bottom line, yet manually tracking that time can be a significant drain on productivity.