by Alicia Esposito | Jun 6, 2025 | News
As a small business owner, your ability to tell a compelling story online can significantly impact your bottom line. This means crafting a social media storytelling strategy that blends high-quality photography, short-form videos, captions, and community engagement to...
by Alicia Esposito | May 23, 2025 | News
Small- to medium-sized businesses often face challenges when it comes to marketing. Limited time and resources make it difficult to implement consistent, impactful strategies that drive engagement and revenue growth. Without dedicated marketing personnel, efforts like...
by April Shernisky | Apr 30, 2025 | News
Mother’s Day is the perfect opportunity for small businesses to connect with their customers and generate meaningful sales. With consumer spending on this holiday projected to reach $34.1 billion in 2025, it’s clear that gift-givers are actively seeking thoughtful and...
by Semhal Tekeste | Apr 22, 2025 | News
The rise of video-first platforms like TikTok, YouTube, and Instagram has made video the chosen medium of communication for millions, particularly Gen Z and millennials. According to iStock’s VisualGPS insights, 71% of Gen Z and millennials enjoy watching...
by Alicia Esposito | May 20, 2024 | News
Social commerce, the method of exploring, selling, promoting, and purchasing products or services via social media, is quickly revolutionizing traditional ecommerce. From finding and researching products to directly purchasing them, the entire shopping experience can...
