by Jeremy White | May 6, 2025 | News
Local search has become an essential part of consumer behavior, and businesses must stay visible in search results to remain competitive. A perfect example is the story of a pizzeria owner who reached out after realizing that his restaurant wasn’t appearing in...
by Alicia Esposito | Mar 19, 2024 | News
Search engine optimization (SEO) has come a long way over the past decade. What used to be a niche field focused on keywords and backlinks has evolved into a complex discipline filled with hundreds of potential data points and metrics. With so many options to choose...
by Alicia Esposito | Aug 29, 2023 | News
Digital marketing is constantly evolving. New channels and apps are always entering the market. Consumer behaviors and content preferences are always changing. Fresh algorithm updates are impacting brands’ discoverability online. Amidst all of that, there is one...
by Alicia Esposito | Aug 29, 2023 | News
With the hype surrounding ChatGPT, “generative AI” has become a hot topic and no industry has been left untouched. But for many small business owners and operators, there isn’t enough time or budget to hop on the latest tech trend, so it’s critical to separate the...
