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When and How to Ask Customers for Reviews

When and How to Ask Customers for Reviews

For small business owners, customer reviews aren’t just a few nice words on a screen. They’re powerful endorsements that build trust, drive new customers to your door, and improve your local SEO rankings. But when it comes to mastering how to ask customers for...
Make Your Business Stand Out in Local Search Results

Make Your Business Stand Out in Local Search Results

Local search has become an essential part of consumer behavior, and businesses must stay visible in search results to remain competitive. A perfect example is the story of a pizzeria owner who reached out after realizing that his restaurant wasn’t appearing in...
With So Many SEO Metrics, What Really Matters?

With So Many SEO Metrics, What Really Matters?

Search engine optimization (SEO) has come a long way over the past decade. What used to be a niche field focused on keywords and backlinks has evolved into a complex discipline filled with hundreds of potential data points and metrics. With so many options to choose...
8 Digital Marketing Trends to Watch

8 Digital Marketing Trends to Watch

Digital marketing is constantly evolving. New channels and apps are always entering the market. Consumer behaviors and content preferences are always changing. Fresh algorithm updates are impacting brands’ discoverability online.  Amidst all of that, there is one...