by Alicia Esposito | Jun 27, 2025 | News
Email marketing remains one of the most powerful tools for small businesses. It provides a direct line to your customers, offering unparalleled potential for personalization and engagement. While social platforms fluctuate and algorithms change, email gives small...
by Alicia Esposito | Jun 20, 2025 | News
Navigating the marketing landscape as a small business used to be like David battling Goliath. Sophisticated marketing tools were extremely expensive and ultimately only available to enterprises. Small businesses had to be scrappier with their resources and savvier in...
by Alicia Esposito | May 29, 2025 | News
Email marketing enables brands to reach their audience directly with personalized communication at scale. However, consumers can be hard to reach, with their attention often split in many different directions. In order to effectively reach audiences, email marketing...
by April Shernisky | Apr 30, 2025 | News
Mother’s Day is the perfect opportunity for small businesses to connect with their customers and generate meaningful sales. With consumer spending on this holiday projected to reach $34.1 billion in 2025, it’s clear that gift-givers are actively seeking thoughtful and...
by Alicia Esposito | Jan 31, 2024 | News
In a global survey of more than 2,000 consumers in the U.S., UK, France, Germany, and Spain, Sinch Mailgun explored the current state of email marketing. It may come as no surprise that email is still the preferred channel for consumers to receive promotional (75.4%)...
