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The Latest in: Customer Experience

A Guide to Food Delivery Packaging for Restaurants

Industry trade shows can be an effective way to network and promote your business. Follow these tips to maximize your presence and drive traffic.

5 Tips to Win Customers at Your Next Trade Show

Industry trade shows can be an effective way to network and promote your products and services to highly targeted audiences. These events are ripe with potential…
Business Planning DEC 5
Advertising Week has partnered with Amazon Ads to launch the Most Influential SMB Marketers list, a roundup of 25 founders, marketing leaders and brand executives that have driven business growth and industry innovation.

Advertising Week Reveals Most Influential SMB Marketers

Advertising Week has partnered with Amazon Ads to launch the Most Influential SMB Marketers list, a roundup of 25 founders, marketing leaders and brand executives that have…
Brand and Marketing NOV 28
Amazon has established partnerships with Meta and Snap to allow consumers to easily purchase items they see on social via their Amazon accounts.

Amazon Partnership with Meta, Snap Unlocks Social Commerce for SMBs

As part of a new partnership, Meta and Amazon have launched a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to…
Brand and Marketing NOV 21
Research from Bankrate reveals that more consumers, especially millennials and Gen Z, are eager to participate in Small Business Saturday.

Bankrate Survey: More People Plan to Shop Small in Stores

Despite its inception only in 2010, Small Business Saturday has surged in popularity and is creating even more opportunities for small and local businesses to thrive.…
Business Planning NOV 14
American Express has unveiled "Door to Shop Small," an augmented reality experience designed to inspire consumers to shop local businesses on Small Business Saturday.

AmEx Unveils ‘Door to Shop Small’ Campaign for 2023 Holiday Season

The 2023 American Express Shop Small Impact Study reveals that most consumers (78%) believe that small businesses are “essential to their community.” However, given the current…
Business Planning NOV 13
Google has unveiled new tools to help small merchants and other businesses stand out in search results, especially during the holiday season.

Google Unveils New Tools to Help Small Merchants

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI…
Business Planning NOV 8
During Amazon's annual UnBoxed event, executives zeroed in on various entertainment platforms and their unique advertising potential.

Amazon is Coming for TV: What SMB Advertisers Need to Know

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. Now that it has though, the company is clearly itching to get off…
Brand and Marketing NOV 1
Even the smallest businesses now have the power to elevate CX by embracing customer relationship management tools and strategies.

Elevate Customer Relationship Management with These Smart CX Strategies

In an age of fierce competition and increasingly tight margins, the quality of your customer relationships is the ultimate differentiator.   When many other companies sell…
Business Planning OCT 18

Top Stories

A smiling businesswoman seated at a wooden desk in a modern office, shaking hands with a colleague, symbolizing collaboration and solutions to small business insurance questions. The desk features documents and a laptop, emphasizing a professional setting.

Confused About Your Business Insurance? Start Here

A small business owner, seated at a white desk in a plant shop, reviews paperwork with a thoughtful expression. The desk is surrounded by vibrant potted plants, a calculator, and a tablet stand, symbolizing the use of fintech solutions for small businesses to manage finances and grow operations.

How Fintech Solutions Can Help Small Businesses Overcome Loan Challenges

A small business owner in a modern office, wearing a yellow sweater, focused on a computer screen displaying digital content, researching copyright laws on social media.

How Small Businesses Can Avoid Copyright Mistakes Online

Smiling small business owner managing finances with a calculator and notebook while talking on the phone, surrounded by plants, symbolizing effective cash flow management for small businesses in a relaxed work environment.

Key Principles of Cash Flow Management for Small Businesses

Turn Emails into Profit Machines for Your Small Business

A person recording a video of a sewing machine with their phone, showing hands working with thread, for the purpose of social media storytelling.

Dos and Don’ts of Social Media Storytelling for Small Businesses