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The Latest in: Brand and Marketing

Small Business Spotlight: Paloverde Botanicals

Shopify Audiences uses insights from the broader Shopify Plus ecosystem to help merchants identify and engage with high-intent audiences.

Shopify Audiences Adds Snap, Criteo and TikTok to Ad Partner Network

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations add Snap, Criteo and TikTok to Shopify’s growing list of channel…
Brand and Marketing OCT 2
A social media content calendar is key to keeping your team organized and aligned on marketing moments. Follow these tips for success.

How To Create A Social Media Content Calendar

Your business’s social media content calendar can be created on a daily, weekly, monthly or even annual basis. It’s helpful to create an advanced, strategic view…
Brand and Marketing SEP 20
Threads, Meta's "Twitter killer," has seen dwindling engagement, but that hasn't stopped brands from embracing it to build their communities.

Should You Use Threads? Tips and Lessons from Brand Executives

Thanks to a special partnership, Small Business Xchange is syndicating this article, which was previously featured on Retail TouchPoints. Some content has been edited and condensed…
Brand and Marketing SEP 19
Mailchimp is embedding Gen AI into its platform in the form of a new virtual assistant designed to support marketing teams.

Intuit Mailchimp Embeds Gen AI into Platform to Support Small Marketing Teams

The vast majority (88%) of marketers believe their organization must increase its use of automation and AI to stay competitive in the current business climate, according…
Brand and Marketing SEP 7
Want to streamline your content planning for social media? Refer to these five buckets to fill your content calendar quickly.

5 Content Buckets to Drive Your Social Media Calendar

Creating a social media posting schedule is critical to organizational and executional success, and it helps your small team (or your main marketing manager) address the…
Brand and Marketing SEP 6
The digital marketing landscape is always fresh with new trends and best practices. These are the ones SMBs should know.

8 Digital Marketing Trends to Watch

Digital marketing is constantly evolving. New channels and apps are always entering the market. Consumer behaviors and content preferences are always changing. Fresh algorithm updates are…
Brand and Marketing AUG 29

Top Stories

A smiling businesswoman seated at a wooden desk in a modern office, shaking hands with a colleague, symbolizing collaboration and solutions to small business insurance questions. The desk features documents and a laptop, emphasizing a professional setting.

Confused About Your Business Insurance? Start Here

A small business owner, seated at a white desk in a plant shop, reviews paperwork with a thoughtful expression. The desk is surrounded by vibrant potted plants, a calculator, and a tablet stand, symbolizing the use of fintech solutions for small businesses to manage finances and grow operations.

How Fintech Solutions Can Help Small Businesses Overcome Loan Challenges

A small business owner in a modern office, wearing a yellow sweater, focused on a computer screen displaying digital content, researching copyright laws on social media.

How Small Businesses Can Avoid Copyright Mistakes Online

Smiling small business owner managing finances with a calculator and notebook while talking on the phone, surrounded by plants, symbolizing effective cash flow management for small businesses in a relaxed work environment.

Key Principles of Cash Flow Management for Small Businesses

Turn Emails into Profit Machines for Your Small Business

A person recording a video of a sewing machine with their phone, showing hands working with thread, for the purpose of social media storytelling.

Dos and Don’ts of Social Media Storytelling for Small Businesses