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The Latest in: Brand and Marketing

6 Spring Trade Shows to Boost Your Small Business

During Amazon's annual UnBoxed event, executives zeroed in on various entertainment platforms and their unique advertising potential.

Amazon is Coming for TV: What SMB Advertisers Need to Know

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. Now that it has though, the company is clearly itching to get off…
Brand and Marketing NOV 1
Intuit Mailchimp and Wix have developed multi-year bi-lateral strategic partnership to give small business users access to stronger features.

Intuit Mailchimp and Wix Enter Strategic Multi-Year Partnership 

Email marketing and automation company Intuit Mailchimp has announced a strategic partnership with SaaS web platform provider Wix to enhance their joint offerings for businesses. The multi-year…
Brand and Marketing OCT 11
New research reveals that as marketing budgets dry up, small and mid-size agencies are struggling to win new and recurring businesses.

New Research: Landing New Business is Harder for Small Agencies

Marketing teams are closely scrutinizing their budgets and bringing a lot of their work in-house. As a result, the number of small and mid-sized agencies struggling…
Brand and Marketing OCT 6
Shopify Audiences uses insights from the broader Shopify Plus ecosystem to help merchants identify and engage with high-intent audiences.

Shopify Audiences Adds Snap, Criteo and TikTok to Ad Partner Network

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations add Snap, Criteo and TikTok to Shopify’s growing list of channel…
Brand and Marketing OCT 2
A social media content calendar is key to keeping your team organized and aligned on marketing moments. Follow these tips for success.

How To Create A Social Media Content Calendar

Your business’s social media content calendar can be created on a daily, weekly, monthly or even annual basis. It’s helpful to create an advanced, strategic view…
Brand and Marketing SEP 20
Threads, Meta's "Twitter killer," has seen dwindling engagement, but that hasn't stopped brands from embracing it to build their communities.

Should You Use Threads? Tips and Lessons from Brand Executives

Thanks to a special partnership, Small Business Xchange is syndicating this article, which was previously featured on Retail TouchPoints. Some content has been edited and condensed…
Brand and Marketing SEP 19
Mailchimp is embedding Gen AI into its platform in the form of a new virtual assistant designed to support marketing teams.

Intuit Mailchimp Embeds Gen AI into Platform to Support Small Marketing Teams

The vast majority (88%) of marketers believe their organization must increase its use of automation and AI to stay competitive in the current business climate, according…
Brand and Marketing SEP 7
Want to streamline your content planning for social media? Refer to these five buckets to fill your content calendar quickly.

5 Content Buckets to Drive Your Social Media Calendar

Creating a social media posting schedule is critical to organizational and executional success, and it helps your small team (or your main marketing manager) address the…
Brand and Marketing SEP 6

Top Stories

A smiling businesswoman seated at a wooden desk in a modern office, shaking hands with a colleague, symbolizing collaboration and solutions to small business insurance questions. The desk features documents and a laptop, emphasizing a professional setting.

Confused About Your Business Insurance? Start Here

A small business owner, seated at a white desk in a plant shop, reviews paperwork with a thoughtful expression. The desk is surrounded by vibrant potted plants, a calculator, and a tablet stand, symbolizing the use of fintech solutions for small businesses to manage finances and grow operations.

How Fintech Solutions Can Help Small Businesses Overcome Loan Challenges

A small business owner in a modern office, wearing a yellow sweater, focused on a computer screen displaying digital content, researching copyright laws on social media.

How Small Businesses Can Avoid Copyright Mistakes Online

Smiling small business owner managing finances with a calculator and notebook while talking on the phone, surrounded by plants, symbolizing effective cash flow management for small businesses in a relaxed work environment.

Key Principles of Cash Flow Management for Small Businesses

Turn Emails into Profit Machines for Your Small Business

A person recording a video of a sewing machine with their phone, showing hands working with thread, for the purpose of social media storytelling.

Dos and Don’ts of Social Media Storytelling for Small Businesses