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The Latest in: Brand and Marketing

6 Spring Trade Shows to Boost Your Small Business

In a global survey of more than 2,000 consumers, Sinch Mailgun discovered that while email is still preferred, new preferences will impact strategies.

Why Customers Love to Hate Your Emails

In a global survey of more than 2,000 consumers in the U.S., UK, France, Germany, and Spain, Sinch Mailgun explored the current state of email marketing.…
Brand and Marketing JAN 31
Queenly, a formalwear marketplace, has been able to reduce cost-per-acquisition (CPA) and improve conversions using artificial intelligence (AI) for marketing.

Queenly Reduces CPA by 12% with Meta AI-Powered Advertising

Queenly is an online marketplace for formalwear fashion. The company has built an incredibly successful social commerce platform that supports the buying and selling of dresses for…
Brand and Marketing JAN 30
It's time for businesses to "press play" on the short-form video phenomenon. This article outlines all the reasons why.

Inside the Short-Form Video Phenomenon

Thanks to the rise and influence of TikTok, short-form video has become a staple in many marketing playbooks. Even if you’re not on TikTok (or at least…
Brand and Marketing JAN 30
Getty Images has launched Generative AI by iStock, which is powered by NVIDIA Picasso, to help small businesses create visual content at scale.

Getty Images Empowers SMBs with New Gen AI Tool

TikTok, Instagram, Faceboook, LinkedIn, mobile apps, ecommerce sites. The list of channels and platforms goes on and on. And small businesses in particular are feeling the…
Brand and Marketing JAN 24
In a recent blog post, X leadership shared their priorities for 2024, which include AI, content experience and payments.

What Does the Future Hold for X?

Since Elon Musk’s purchase of Twitter (now X) in October 2022, users have debated the value of the platform — not just from a networking and…
Brand and Marketing JAN 22
Want to boost brand awareness? Or maybe you want to grow into new markets and categories? If you're thinking about rebranding, read this piece first.

Thinking About Rebranding Your Business? Ask These Questions First…

If your business has been around for a while, be it a few years or a few decades, you may be wondering whether it’s time for…
Brand and Marketing JAN 18
New research from Emplifi reveals that Instagram Reels outperforms TikTok, Instagram Stories and other storytelling vehicles.

Despite TikTok Hype, Instagram Reels Reign Supreme in Video Content Performance

We have all seen the data that consumers, especially Gen Z and Gen Alpha, are spending more time on TikTok. (We’ve even shared some of this…
Brand and Marketing JAN 3
Small businesses can use social media to stand out, even among their largest competitors. Embrace these 13 trends to level up your social content strategy.

13 Social Media Trends for SMBs

Seven in 10 Americans use social media regularly, according to the Pew Research Center. Social media powerhouse Meta boasts 2 billion daily active users, while its…
Brand and Marketing DEC 8

Top Stories

A smiling businesswoman seated at a wooden desk in a modern office, shaking hands with a colleague, symbolizing collaboration and solutions to small business insurance questions. The desk features documents and a laptop, emphasizing a professional setting.

Confused About Your Business Insurance? Start Here

A small business owner, seated at a white desk in a plant shop, reviews paperwork with a thoughtful expression. The desk is surrounded by vibrant potted plants, a calculator, and a tablet stand, symbolizing the use of fintech solutions for small businesses to manage finances and grow operations.

How Fintech Solutions Can Help Small Businesses Overcome Loan Challenges

A small business owner in a modern office, wearing a yellow sweater, focused on a computer screen displaying digital content, researching copyright laws on social media.

How Small Businesses Can Avoid Copyright Mistakes Online

Smiling small business owner managing finances with a calculator and notebook while talking on the phone, surrounded by plants, symbolizing effective cash flow management for small businesses in a relaxed work environment.

Key Principles of Cash Flow Management for Small Businesses

Turn Emails into Profit Machines for Your Small Business

A person recording a video of a sewing machine with their phone, showing hands working with thread, for the purpose of social media storytelling.

Dos and Don’ts of Social Media Storytelling for Small Businesses