The Latest in: Brand and Marketing
Last-Minute Holiday Strategies for Small Business Success
It’s crunch time for small businesses to make the most of the year’s busiest shopping days. Each year, small businesses are tasked with finding creative ways…
Brand and Marketing DEC 10
Straight from the Source: How Small Business Owners Are Marketing for the Holidays
The holiday shopping season is officially here, and across the country, millions of small business owners (SBOs) are, once again, gearing up for the chaos. For many, these final weeks of…
Brand and Marketing NOV 20
New Data: How SMBs are Balancing AI Fear and FOMO
The artificial intelligence (AI) hype cycle is evolving, with more businesses sharing tangible use cases and lessons learned. Although the discourse is a bit more pragmatic,…
Brand and Marketing NOV 18
The SMB’s Guide to CTV Advertising
U.S. households are cutting the cable cord and embracing streaming. In fact, 99% of U.S. households subscribe to at least one streaming service, according to Forbes,…
Brand and Marketing NOV 8
How One Up-and-Coming Wellness Brand is Using Community to Combat Stigma
Many brands, especially in CPG, are born from known challenges and pain points; they are innately designed to serve an established market need. For Brianna Bitton,…
Brand and Marketing NOV 5
American Independent Business Alliance Brings Back Annual ‘Shop Indie’ Holiday Campaign
The American Independent Business Alliance (AMIBA) has launched a new holiday campaign to motivate shoppers to support locally owned and independent businesses throughout the season. Shop…
Brand and Marketing NOV 4
Why A Jar of Pickles is Embracing the ‘Raw, Unfiltered’ Side of Instagram
Kirstie Wang started her stationary, accessory and gift brand, A Jar of Pickles, when she was in her last year of college. At that point, it…
Brand and Marketing OCT 15
Etsy Enhances Search Experience to Prioritize ‘High-Quality’ Sellers
Etsy has made major advancements to its search and discovery experience, aiming to favor high-quality items from sellers “who consistently provide delightful and reliable experiences,” according to…
Brand and Marketing AUG 29
