The Latest in: Brand and Marketing

Etsy Enhances Search Experience to Prioritize ‘High-Quality’ Sellers
Etsy has made major advancements to its search and discovery experience, aiming to favor high-quality items from sellers “who consistently provide delightful and reliable experiences,” according to…
Brand and Marketing AUG 29

How One Florida Couple Became Online Resale Royalty
This article was originally published on Retail TouchPoints. Jon Anthony and Brad Schwibner are a married couple based in Florida, but these days they are more…
Brand and Marketing AUG 28

The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing
This article was initially published on Retail TouchPoints. Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From…
Brand and Marketing AUG 6

IND!E Brings Challenger Brands to UK Etailer Ocado
IND!E, an organization dedicated to supporting small businesses and entrepreneurs, has forged a new partnership with UK online retailer Ocado that will give indie CPG brands…
Brand and Marketing JUL 16

Ebay Launches New Background Enhancement Tool for Sellers
Ebay has launched a new AI-powered feature to help sellers create high-quality images for their listings by removing the backdrop of existing photos and then seamlessly…
Brand and Marketing JUN 18

Leaning into Social Media to Expand Your Reach and Grow Your Business
Social commerce, the method of exploring, selling, promoting, and purchasing products or services via social media, is quickly revolutionizing traditional ecommerce. From finding and researching products…
Brand and Marketing MAY 20

Inside TikTok’s New Standards for AI-Generated Content
TikTok is taking cues from Meta by implementing new standards for AI-generated content (AIGC). TikTok announced that will use Content Credentials from the Coalition for Content Provenance and Authenticity (C2PA) to automatically label…
Brand and Marketing MAY 14

The Small Business Guide to Content Marketing
You’ve likely heard the saying, “content is king.” Sure, it’s a bit of a cliché, but it’s definitely a reality for any business that has any…
Brand and Marketing APR 22