The Latest in: Brand and Marketing

Create a Loyalty Program That Keeps Customers Coming Back

A woman in an apron hands a coffee cup to a man at a café counter. Research shows that nearly 80% of consumers have a small business blind spot, greatly underestimating the number of small businesses in operation.

The Small Business Blind Spot: What It Is and How to Overcome It

Why don’t customers see your small business? New research from Constant Contact shows a major perception gap.

Brand and Marketing JUN 5

Hands typing on a laptop keyboard with animated email marketing icons floating above.

Personalization Still Drives Success in Email Marketing

When it comes to email marketing, there are three ways to meet your customers' needs: personalization, device optimization, and automation.

Brand and Marketing MAY 29

A person in a white sweater creates a social media calendar, writing notes in a notebook while holding a smartphone, with a laptop nearby.

Why Your Business Needs a Social Media Calendar

A social media calendar provides a clear and actionable roadmap for your marketing efforts.

Brand and Marketing MAY 23

A cohesive flat lay — including stationary, pens, coffee beans, and a disposable cup — illustrating the basics of branding for small businesses.

Branding for Small Businesses: 3 Steps to Set Yourself Apart

Branding is more than just your logo or name. It’s about building a memorable, cohesive identity that communicates your mission, values, and unique selling points.

Brand and Marketing MAY 21

A male chef and small business owner wearing a gray apron checks his tablet after improving his pizzeria's local search results.

Make Your Business Stand Out in Local Search Results

Local search has become an essential part of consumer behavior, and businesses must stay visible in search results to remain competitive.

Brand and Marketing MAY 6

A bouquet of pink carnations with a handwritten tag that says "Happy Mother's Day." Small retailers can boost Mother's Day sales by offering handcrafted and one-of-a-kind items.

Maximize Mother’s Day Sales with These Six Expert Strategies

Mother’s Day is the perfect opportunity for small businesses to connect with their customers and generate meaningful sales.

Brand and Marketing APR 30

Graphic for National Small Business Week 2025, featuring shops and a U.S. flag.

National Small Business Week 2025 | A Guide for Entrepreneurs

Each year, the U.S. Small Business Administration (SBA) honors the contributions of small business owners through National Small Business Week (NSBW).

Brand and Marketing APR 25

A woman holds a box of products while live streaming on her smartphone. Packing materials are are visible.

The Small Business Guide to Video Marketing

The rise of video-first platforms like TikTok, YouTube, and Instagram has made video the chosen medium of communication for millions, particularly Gen Z and millennials.

Brand and Marketing APR 22