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The Latest in: Brand and Marketing

Etsy Enhances Search Experience to Prioritize ‘High-Quality’ Sellers

Etsy has made major advancements to its search and discovery experience, aiming to favor high-quality items from sellers “who consistently provide delightful and reliable experiences,” according to…

How One Florida Couple Became Online Resale Royalty

This article was originally published on Retail TouchPoints. Jon Anthony and Brad Schwibner are a married couple based in Florida, but these days they are more…
Nearly two decades since the earliest content creators established their role in our digital-first society, we’re seeing a return to the scrappy, low-budget media of influencing’s earliest days.

The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing

This article was initially published on Retail TouchPoints. Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From…
IND!E has forged a new partnership with UK online retailer Ocado that will give indie brands the opportunity to debut their products online and in a curated pop-up.

IND!E Brings Challenger Brands to UK Etailer Ocado

IND!E, an organization dedicated to supporting small businesses and entrepreneurs, has forged a new partnership with UK online retailer Ocado that will give indie CPG brands…
Ebay has launched a new AI-powered feature to make it easy for sellers to improve the quality of their listing imagery.

Ebay Launches New Background Enhancement Tool for Sellers

Ebay has launched a new AI-powered feature to help sellers create high-quality images for their listings by removing the backdrop of existing photos and then seamlessly…
Social commerce, the method of exploring, selling, promoting, and purchasing products or services via social media, is quickly revolutionizing ecommerce for SMBs.

Leaning into Social Media to Expand Your Reach and Grow Your Business

Social commerce, the method of exploring, selling, promoting, and purchasing products or services via social media, is quickly revolutionizing traditional ecommerce. From finding and researching products…
TikTok is taking cues from Meta by implementing new standards for AI-generated content (AIGC).

Inside TikTok’s New Standards for AI-Generated Content

TikTok is taking cues from Meta by implementing new standards for AI-generated content (AIGC). TikTok announced that will use Content Credentials from the Coalition for Content Provenance and Authenticity (C2PA) to automatically label…
You may know that content is king, but if you don't have a strategy, your small business won't be found. Get your tips for content marketing here.

The Small Business Guide to Content Marketing

You’ve likely heard the saying, “content is king.” Sure, it’s a bit of a cliché, but it’s definitely a reality for any business that has any…