by Semhal Tekeste | Apr 22, 2025 | News
The rise of video-first platforms like TikTok, YouTube, and Instagram has made video the chosen medium of communication for millions, particularly Gen Z and millennials. According to iStock’s VisualGPS insights, 71% of Gen Z and millennials enjoy watching...
by Alicia Esposito | Nov 5, 2024 | News
Many brands, especially in CPG, are born from known challenges and pain points; they are innately designed to serve an established market need. For Brianna Bitton, the market need that validated her brand, O Positiv, hit extremely close to home. “I have dealt with...
by Alicia Esposito | May 14, 2024 | News
TikTok is taking cues from Meta by implementing new standards for AI-generated content (AIGC). TikTok announced that will use Content Credentials from the Coalition for Content Provenance and Authenticity (C2PA) to automatically label AIGC when it’s uploaded from...
by Alicia Esposito | Mar 25, 2024 | News
TikTok owner ByteDance is feeling the heat to sell its ownership of the app. The U.S. House of Representatives recently approved a bill that is forcing TikTok to break up with its parent company, or face a ban in the U.S., which is making many creators and small...
by Alicia Esposito | Dec 8, 2023 | News
Seven in 10 Americans use social media regularly, according to the Pew Research Center. Social media powerhouse Meta boasts 2 billion daily active users, while its sister social media site, Instagram, is hurtling toward 1.4 billion daily active users. Noteworthy as...
