by Alicia Esposito | Aug 28, 2024 | News
Kate Pawlowski has always been close with her mom, Ann Lightfoot. Even in her teenage years, when slamming doors and instigating screaming matches is the norm, she and Lightfoot were “really good friends.” But that doesn’t necessarily mean Pawlowski planned to grow...
by Alicia Esposito | Mar 25, 2024 | News
TikTok owner ByteDance is feeling the heat to sell its ownership of the app. The U.S. House of Representatives recently approved a bill that is forcing TikTok to break up with its parent company, or face a ban in the U.S., which is making many creators and small...
by Alicia Esposito | Feb 22, 2024 | News
Social platforms like Instagram and TikTok are driven by images and video. In an ideal scenario, you’ll have a social media marketer or digital marketing lead on hand to create unique branded content for your business accounts. However, to keep pace with posting...
by Alicia Esposito | Jan 30, 2024 | News
Thanks to the rise and influence of TikTok, short-form video has become a staple in many marketing playbooks. Even if you’re not on TikTok (or at least not not yet), you may be seeing this phenomenon is slowly tricking into other platforms and social media best...
by Alicia Esposito | Jan 3, 2024 | News
We have all seen the data that consumers, especially Gen Z and Gen Alpha, are spending more time on TikTok. (We’ve even shared some of this data on Small Business Xchange!) But new research from Emplifi, a customer engagement platform, has revealed video...
