by Alicia Esposito | Feb 22, 2024 | News
Social platforms like Instagram and TikTok are driven by images and video. In an ideal scenario, you’ll have a social media marketer or digital marketing lead on hand to create unique branded content for your business accounts. However, to keep pace with posting...
by Alicia Esposito | Jan 30, 2024 | News
Thanks to the rise and influence of TikTok, short-form video has become a staple in many marketing playbooks. Even if you’re not on TikTok (or at least not not yet), you may be seeing this phenomenon is slowly tricking into other platforms and social media best...
by Alicia Esposito | Jan 3, 2024 | News
We have all seen the data that consumers, especially Gen Z and Gen Alpha, are spending more time on TikTok. (We’ve even shared some of this data on Small Business Xchange!) But new research from Emplifi, a customer engagement platform, has revealed video...
by Alicia Esposito | Dec 8, 2023 | News
Seven in 10 Americans use social media regularly, according to the Pew Research Center. Social media powerhouse Meta boasts 2 billion daily active users, while its sister social media site, Instagram, is hurtling toward 1.4 billion daily active users. Noteworthy as...
by Alicia Esposito | Sep 20, 2023 | News
Your business’s social media content calendar can be created on a daily, weekly, monthly or even annual basis. It’s helpful to create an advanced, strategic view to set content intentions ahead of time. Having a calendar also helps you avoid last minute content...
