by Alicia Esposito | May 20, 2024 | News
Social commerce, the method of exploring, selling, promoting, and purchasing products or services via social media, is quickly revolutionizing traditional ecommerce. From finding and researching products to directly purchasing them, the entire shopping experience can...
by Alicia Esposito | Mar 25, 2024 | News
TikTok owner ByteDance is feeling the heat to sell its ownership of the app. The U.S. House of Representatives recently approved a bill that is forcing TikTok to break up with its parent company, or face a ban in the U.S., which is making many creators and small...
by Alicia Esposito | Aug 29, 2023 | News
Digital marketing is constantly evolving. New channels and apps are always entering the market. Consumer behaviors and content preferences are always changing. Fresh algorithm updates are impacting brands’ discoverability online. Amidst all of that, there is one...
