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The Small Business Guide to Video Marketing

The Small Business Guide to Video Marketing

The rise of video-first platforms like TikTok, YouTube, and Instagram has made video the chosen medium of communication for millions, particularly Gen Z and millennials. According to iStock’s VisualGPS insights, 71% of Gen Z and millennials enjoy watching...
13 Social Media Trends for SMBs

13 Social Media Trends for SMBs

Seven in 10 Americans use social media regularly, according to the Pew Research Center. Social media powerhouse Meta boasts 2 billion daily active users, while its sister social media site, Instagram, is hurtling toward 1.4 billion daily active users. Noteworthy as...