by Semhal Tekeste | Apr 22, 2025 | News
The rise of video-first platforms like TikTok, YouTube, and Instagram has made video the chosen medium of communication for millions, particularly Gen Z and millennials. According to iStock’s VisualGPS insights, 71% of Gen Z and millennials enjoy watching...
by Alicia Esposito | Oct 15, 2024 | News
Kirstie Wang started her stationary, accessory and gift brand, A Jar of Pickles, when she was in her last year of college. At that point, it wasn’t even a side hustle; “hobby” would be a more appropriate word, in her opinion. But it was after she graduated and was a...
by Alicia Esposito | Dec 8, 2023 | News
Seven in 10 Americans use social media regularly, according to the Pew Research Center. Social media powerhouse Meta boasts 2 billion daily active users, while its sister social media site, Instagram, is hurtling toward 1.4 billion daily active users. Noteworthy as...
by Alicia Esposito | Aug 28, 2023 | News
In this new world of social media, your audience is clamoring for content that is entertaining and engaging. That means you need to build a social media strategy that combines photos, videos and the written word to effectively tell the story behind your business....
