by Alicia Esposito | Jan 31, 2024 | News
In a global survey of more than 2,000 consumers in the U.S., UK, France, Germany, and Spain, Sinch Mailgun explored the current state of email marketing. It may come as no surprise that email is still the preferred channel for consumers to receive promotional (75.4%)...
by Alicia Esposito | Jan 9, 2024 | News
Known to many as “the TikTok Generation,” Gen Z is a cohort coveted by businesses of all sizes and across sectors. But who is Gen Z, really? How do they behave and what are they looking for from brands they buy from and businesses they work for? Let’s investigate. Gen...
by Alicia Esposito | Jan 9, 2024 | News
QR codes became the lifeline of many businesses during the pandemic. Restaurants used them to give diners easy (and contactless) access to menus. Retailers used them to connect shoppers to online items and services. But the relevance and value of QR codes have very...
by Alicia Esposito | Oct 18, 2023 | News
In an age of fierce competition and increasingly tight margins, the quality of your customer relationships is the ultimate differentiator. When many other companies sell the same products and services as you — and at similar price points, no less — the only way to...
by Alicia Esposito | Oct 5, 2023 | News
Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. While social platforms offer you fingertip access to vast audiences, email marketing enables...
