by Alicia Esposito | Jul 3, 2025 | News
When it comes to advertising as a small business, competing with larger companies can feel like an uphill battle. However, being small comes with unique advantages that can help you deliver tailored solutions and adapt quickly to changing market trends. Below are six...
by Alicia Esposito | Jun 6, 2025 | News
As a small business owner, your ability to tell a compelling story online can significantly impact your bottom line. This means crafting a social media storytelling strategy that blends high-quality photography, short-form videos, captions, and community engagement to...
by Alicia Esposito | May 23, 2025 | News
Small- to medium-sized businesses often face challenges when it comes to marketing. Limited time and resources make it difficult to implement consistent, impactful strategies that drive engagement and revenue growth. Without dedicated marketing personnel, efforts like...
by Alicia Esposito | Oct 16, 2024 | News
This article was previously published on Retail TouchPoints. Humans are visual creatures; it’s a biological trait developed way back when we all still lived in caves. The world has changed a bit since then, with things like electricity, grocery stores and the...
by Alicia Esposito | Feb 14, 2024 | News
To stand out online, you need compelling visual content. But let’s be honest, if you’re a small business owner, operator or manager, you likely don’t have a lot of budget to hire a photographer to create exclusive content. And you certainly...
