by Alicia Esposito | Jun 6, 2025 | News
As a small business owner, your ability to tell a compelling story online can significantly impact your bottom line. This means crafting a social media storytelling strategy that blends high-quality photography, short-form videos, captions, and community engagement to...
by Alicia Esposito | May 23, 2025 | News
Small- to medium-sized businesses often face challenges when it comes to marketing. Limited time and resources make it difficult to implement consistent, impactful strategies that drive engagement and revenue growth. Without dedicated marketing personnel, efforts like...
by Alicia Esposito | Oct 16, 2024 | News
This article was previously published on Retail TouchPoints. Humans are visual creatures; it’s a biological trait developed way back when we all still lived in caves. The world has changed a bit since then, with things like electricity, grocery stores and the...
by Alicia Esposito | Feb 14, 2024 | News
To stand out online, you need compelling visual content. But let’s be honest, if you’re a small business owner, operator or manager, you likely don’t have a lot of budget to hire a photographer to create exclusive content. And you certainly...
by Alicia Esposito | Jan 30, 2024 | News
Thanks to the rise and influence of TikTok, short-form video has become a staple in many marketing playbooks. Even if you’re not on TikTok (or at least not not yet), you may be seeing this phenomenon is slowly tricking into other platforms and social media best...
