by Alicia Esposito | Jun 26, 2025 | News
For small businesses today, standing out in a crowded market requires more than competitive pricing or flashy gimmicks. The true differentiator lies in consistently offering quality where others can’t or don’t. Drawing inspiration from brands like Levi’s —...
by Alicia Esposito | Jan 18, 2024 | News
If your business has been around for a while, be it a few years or a few decades, you may be wondering whether it’s time for a refresh. Or, at the very least, a reframe. It may be tempting to revamp your brand logo, color palette or positioning, especially if...
by Alicia Esposito | Aug 24, 2023 | News
Consumer brands have more opportunities to grow their businesses online, whether they’re selling through marketplaces like Amazon and Walmart, or through direct channels like social media and branded ecommerce sites powered by Shopify, BigCommerce, Wix and other...
