by Alicia Esposito | Jan 18, 2024 | News
If your business has been around for a while, be it a few years or a few decades, you may be wondering whether it’s time for a refresh. Or, at the very least, a reframe. It may be tempting to revamp your brand logo, color palette or positioning, especially if...
by Alicia Esposito | Sep 22, 2023 | News
Do you assume your customers always prefer the most affordable option? If so, you could be selling yourself and your customers short. Here, Mike Clark explains how selling better-quality, sustainable products can benefit both your customers and your business’s bottom...
by Alicia Esposito | Aug 24, 2023 | News
Consumer brands have more opportunities to grow their businesses online, whether they’re selling through marketplaces like Amazon and Walmart, or through direct channels like social media and branded ecommerce sites powered by Shopify, BigCommerce, Wix and other...
by Alicia Esposito | Aug 24, 2023 | News
The marketing world is buzzwords and trends, but branding is a foundational principle that all businesses should take seriously — no matter their size or industry. After all, branding is so much more than a company’s name or logo. It’s a consistent, memorable and...
