by Alicia Esposito | Nov 26, 2024 | News
By Erica Garman, VP of marketing at Intero Digital For many businesses, particularly those with multiple domains or brands, consolidating SEO efforts under one primary domain is an essential strategy to increase authority and drive organic traffic. However, this...
by Mike Santos | Nov 8, 2024 | News
U.S. households are cutting the cable cord and embracing streaming. In fact, 99% of U.S. households subscribe to at least one streaming service, according to Forbes, with many signing up for ad-supported tiers. As a result, connected TV (CTV) advertising presents new...
by Alicia Esposito | Sep 16, 2024 | News
By Kristina Prokop, CEO at Eyeota The B2B buyer journey has evolved greatly in recent years, as have the distinctions among the buyers themselves. Today, the needs of a given organization and its buyers vary greatly according to the size of the company. Let’s look at...
by Alicia Esposito | Aug 8, 2024 | News
Sometimes, taking a risk is just worth it. Sure, it causes you a certain amount of stress, and it may cause you a significant financial loss, but the gains could be potentially life-changing. Remember that these financial decisions are considered risky for a reason,...
by Alicia Esposito | Jul 14, 2024 | News
Have you ever wondered why you remember or recognize a brand, even when you may not be using their products? It’s because these brands have strong brand awareness – familiarity among consumers of the goods they sell or the services they provide.
