by Alicia Esposito | Sep 16, 2024 | News
By Kristina Prokop, CEO at Eyeota The B2B buyer journey has evolved greatly in recent years, as have the distinctions among the buyers themselves. Today, the needs of a given organization and its buyers vary greatly according to the size of the company. Let’s look at...
by Alicia Esposito | Aug 28, 2024 | News
Which is greater: passion or knowledge? In a restaurant, upselling is essential to get incremental revenue, but it also enhances the customer experience. Add-ons and upgrades makes the customer experience better and puts extra money in your pocket. The challenge lies...
by Alicia Esposito | Aug 8, 2024 | News
Sometimes, taking a risk is just worth it. Sure, it causes you a certain amount of stress, and it may cause you a significant financial loss, but the gains could be potentially life-changing. Remember that these financial decisions are considered risky for a reason,...
by Alicia Esposito | Jul 30, 2024 | News, Uncategorized
Seeking Paired Interests Everyone wants to be good at their job. Really, they do, but employees easily become complacent when they get used to their hourly wage and have no opportunity for growth. In their eyes, they’ve reached their ceiling. The days are the same no...
by Alicia Esposito | Jul 14, 2024 | News
Have you ever wondered why you remember or recognize a brand, even when you may not be using their products? It’s because these brands have strong brand awareness – familiarity among consumers of the goods they sell or the services they provide.
