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Enhancing Your Paid Social Advertising Efforts

Enhancing Your Paid Social Advertising Efforts

8 ways to enhance paid social advertising   1: Define precise campaigns objectives. Whether it’s promoting a new business opening or driving sales, define a clear goal for your paid advertising campaign. Otherwise, efforts can too easily wander and fall flat. 2:...
Lazy Employees? That’s on You

Lazy Employees? That’s on You

When you stay at a hotel, do you clean your room? Do you make your bed? Do you hang your towels up after using them? I don’t, and why would I, the hotel has someone who cleans the room for me. We act this way at a hotel because we’ve been trained to do that....
Retirement Planning Mistakes

Retirement Planning Mistakes

4 Common Retirement Planning Mistakes For many small business owners, the road to retirement includes its share of potholes. Seasoned advisors Rick Miller and John Brown urge pizzeria owners to avoid these frequent missteps: Mistake #1: Failure to set a retirement...
Tools & Equipment You’ll Need for a Full Bar

Tools & Equipment You’ll Need for a Full Bar

Everything you need to launch a bar business   Adding a bar to your business is an immediate ROI builder. It will bring you more options for sales and give you a whole new clientele: people who want to drink at a bar. Additionally, this sub-segment can be a whole...
Understanding Gen Z Employees

Understanding Gen Z Employees

Given the sheer size of Gen Z – an estimated 70 million Americans – and the group’s mushrooming presence in the workforce, it’s become increasingly critical that small business owners understand Gen Z employees to remain competitive, productive operations. And to be...