Q

Intuit Mailchimp Embeds Gen AI into Platform to Support Small Marketing Teams

Mailchimp
Photo credit: Intuit Mailchimp

The vast majority (88%) of marketers believe their organization must increase its use of automation and AI to stay competitive in the current business climate, according to a recent study from Mailchimp. However, only 50% have adopted it.

Mailchimp is trying to close this gap with the launch of Intuit Assist in Mailchimp, a Gen AI-powered marketing assistant designed to help companies generate content, personalize marketing, and optimize their marketing strategy by unlocking insights from customer data.

“Intuit Assist will be the always-on marketing assistant that knows your brand, understands what your customers want from you and when, knows the details of how your marketing has performed in the past, and surfaces up those insights to give you the best advice on what to do next — it can even take things off your to-do list if you want it to,” said Rania Succar, CEO of Mailchimp. “And we’re building all of this so when you ask Intuit Assist to do something for you, it will truly understand what you’re asking of it with your natural language prompt.”
Intuit Assist by Mailchimp currently features in-line email editing capabilities that allow users to select prompts to lengthen, shorten, change the tone or correct the spelling and grammar in email drafts. They can even enter more nuanced prompts like submitting press releases and product announcements and adapting them for email. Intuit Assist also has a product campaign feature that will auto-generate a launch promotion campaign, including brand colors and product imagery, subject line and call-to-action.

In-line email editing enhancements and generated new product announcements are available now to select customers in the US, UK, Australia, and Canada in beta.

More Robust AI Features in the Pipeline

There are more robust Intuit Assist capabilities in the pipeline, designed to make marketers’ lives easier, including:

  • Automated audience segment creation
  • Content optimization features that will enable marketers to repurpose content effectively
  • Ecommerce automations, such as new customer welcome messages and abandoned cart retargeting
  • Automatic email drafting capabilities to support customer relationship management

With the launch of Intuit Assist by Mailchimp, Succar reaffirmed the company’s commitment to data privacy, security and responsible AI governance, noting that Intuit “safeguards customer data and protects privacy using industry-leading technology and practices, and adheres to responsible AI principles that guide how the company operates and scales its AI-driven expert platform, with its customers’ best interests in mind.”

 

Intuit Mailchimp Embeds Gen AI into Platform to Support Small Marketing Teams

by | Sep 7, 2023

Mailchimp

The vast majority (88%) of marketers believe their organization must increase its use of automation and AI to stay competitive in the current business climate, according to a recent study from Mailchimp. However, only 50% have adopted it.

Mailchimp is trying to close this gap with the launch of Intuit Assist in Mailchimp, a Gen AI-powered marketing assistant designed to help companies generate content, personalize marketing, and optimize their marketing strategy by unlocking insights from customer data.

“Intuit Assist will be the always-on marketing assistant that knows your brand, understands what your customers want from you and when, knows the details of how your marketing has performed in the past, and surfaces up those insights to give you the best advice on what to do next — it can even take things off your to-do list if you want it to,” said Rania Succar, CEO of Mailchimp. “And we’re building all of this so when you ask Intuit Assist to do something for you, it will truly understand what you’re asking of it with your natural language prompt.”
Intuit Assist by Mailchimp currently features in-line email editing capabilities that allow users to select prompts to lengthen, shorten, change the tone or correct the spelling and grammar in email drafts. They can even enter more nuanced prompts like submitting press releases and product announcements and adapting them for email. Intuit Assist also has a product campaign feature that will auto-generate a launch promotion campaign, including brand colors and product imagery, subject line and call-to-action.

In-line email editing enhancements and generated new product announcements are available now to select customers in the US, UK, Australia, and Canada in beta.

More Robust AI Features in the Pipeline

There are more robust Intuit Assist capabilities in the pipeline, designed to make marketers’ lives easier, including:

  • Automated audience segment creation
  • Content optimization features that will enable marketers to repurpose content effectively
  • Ecommerce automations, such as new customer welcome messages and abandoned cart retargeting
  • Automatic email drafting capabilities to support customer relationship management

With the launch of Intuit Assist by Mailchimp, Succar reaffirmed the company’s commitment to data privacy, security and responsible AI governance, noting that Intuit “safeguards customer data and protects privacy using industry-leading technology and practices, and adheres to responsible AI principles that guide how the company operates and scales its AI-driven expert platform, with its customers’ best interests in mind.”