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April Shernisky
April Shernisky's Recent Articles
Choosing the Best Background Check Services for Your Business
In the past year, more than three-quarters of businesses have found candidate discrepancies during background screenings.
Create a Loyalty Program That Keeps Customers Coming Back
Whether simple punch cards, app-based, software, or e-commerce systems, there are tools any sized small business owner can deploy.
Lease Negotiation Tips for Small Business Success
A single lease negotiation mistake can cost your business thousands of dollars annually — or worse, force you to close when unexpected expenses arise.
Why 80% of Your Revenue Comes from 20% of Your Customers
Ever wondered why some customers seem to keep your business thriving while others barely move the needle? You’re witnessing the 80/20 rule in action.
Businesses Take Profitability Hit as Stressed Consumers Buy Less
Rising costs driven by tariffs are reshaping how global consumers live, shop, and engage with brands.
When and How to Ask Customers for Reviews
A well-timed request can make the difference between a glowing five-star review and no feedback at all.
What the One Big Beautiful Bill Act Means for Small Businesses
The passing of H.R. 1 (aka the One Big Beautiful Bill) brings opportunities and challenges for small businesses. Here’s what you need to know.
How Smootheeze Found Success by Solving an Everyday Problem
Ross Nelson, founder of Smootheeze, shares some of the lessons he learned as a first-time entrepreneur.
Protecting Your Business in Case of Death, Disability, or Divorce
For businesses with multiple owners, the best way to address death, disability, and divorce is through a buy-sell agreement.