Why don’t customers see your small business? New research from Constant Contact shows a major perception gap.
Author Profile
April Shernisky
April Shernisky's Recent Articles
How to Recession-Proof Your Business Finances Today
From securing capital to optimizing your operations, these steps are designed to help your business thrive, even during an economic downturn.
Hiring Your First Employee: A Guide for Entrepreneurs
Hiring your first employee comes with legal, financial, and logistical considerations. Here’s how to navigate them effectively.
Save Time and Money with Smarter Expense Tracking
Learn how expense tracking helps small businesses tackle cash flow challenges, improve tax prep, and scale efficiently.
Understanding Cost Analysis: Methods and Benefits
Learn how cost analysis helps small businesses optimize expenses, improve efficiency, and make informed decisions.
The End of Windows 10: Risks and Solutions for Small Businesses
Still using Windows 10 for your business? Avoid downtime by migrating to a new, more secure operating system before Microsoft’s October deadline.
Comparing the Top Hotel Loyalty Programs for Small Businesses
Make the most of your travel budget by comparing hotel loyalty programs designed for small businesses, including Omni, IHG, Wyndham, and more.
Overcoming Tariffs and Inflation: Advice for Small Businesses
How can entrepreneurs thrive amid economic uncertainty? Ben Johnston, a small business lending expert, shares tips for navigating labor shortages, tariffs, and inflation.
Expanding Your Business? SBA Resource Partners Can Help
Discover how SBA resource partners provide expert support, training, and mentorship to help your small business thrive.
10 Best Large Cities to Start a Business in 2025
If you’re looking for robust infrastructure and diverse talent pools, you’ll want to consider these cities.