When every new hire can significantly impact your company’s productivity and culture, how do you know you’re making the right choice?
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April Shernisky
April Shernisky's Recent Articles
How Small Businesses Are Using Tech to Increase Profits in 2025
From AI-powered marketing tools to contactless payment systems and strategic use of social media, there are more ways than ever to work smarter not harder.
Hurricane Season Has Arrived — Is Your Business Prepared?
Year after year, hurricane season brings powerful winds, storm surges, and flooding to communities up and down the East Coast.
The Small Business Blind Spot: What It Is and How to Overcome It
Why don’t customers see your small business? New research from Constant Contact shows a major perception gap.
How to Recession-Proof Your Business Finances Today
From securing capital to optimizing your operations, these steps are designed to help your business thrive, even during an economic downturn.
Hiring Your First Employee: A Guide for Entrepreneurs
Hiring your first employee comes with legal, financial, and logistical considerations. Here’s how to navigate them effectively.
Save Time and Money with Smarter Expense Tracking
Learn how expense tracking helps small businesses tackle cash flow challenges, improve tax prep, and scale efficiently.
Understanding Cost Analysis: Methods and Benefits
Learn how cost analysis helps small businesses optimize expenses, improve efficiency, and make informed decisions.
The End of Windows 10: Risks and Solutions for Small Businesses
Still using Windows 10 for your business? Avoid downtime by migrating to a new, more secure operating system before Microsoft’s October deadline.
Comparing the Top Hotel Loyalty Programs for Small Businesses
Make the most of your travel budget by comparing hotel loyalty programs designed for small businesses, including Omni, IHG, Wyndham, and more.