Action step to take when losing an employee you really needed to keep This topic hits close to home for most operators. In fact, as I sit here...
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Alicia Esposito
Alicia Esposito's Recent Articles
Building Blocks: Drawing Inspiration from the Sports World
Teamwork & Training Sports Inspiration “I’m a big believer in the idea that you don’t rise to the occasion — you sink to the level of your...
Leaning into Social Media to Expand Your Reach and Grow Your Business
Social commerce, the method of exploring, selling, promoting, and purchasing products or services via social media, is quickly revolutionizing...
SMBs Sold 8,600 Items Every Minute in 2023 on Amazon
Small- and medium-sized businesses are selling on marketplaces in order to drive brand awareness and acquire new customers. Amazon in particular has...
Inside TikTok’s New Standards for AI-Generated Content
TikTok is taking cues from Meta by implementing new standards for AI-generated content (AIGC). TikTok announced that will use Content...
New System Helps SMBs Keep Pace with Heightened Delivery Expectations
Today's consumers expect flexible, often fast, product delivery. In fact, 68% of consumers say availability of shorter delivery windows is a...
4 Ways Small Businesses Can Successfully Advertise During Celebrations
Not too long ago, small businesses would limit their holiday marketing efforts to holidays which fell in the November through December months. This...
Floor & Decor Opens Flagship in Brooklyn
Floor & Decor, the leading high-growth retailer specializing in hard-surface flooring for homeowners and professionals, has announced its...
Going Global: The Ultimate Guide to Multi-Country Advertising
European small and medium enterprise businesses (SMEs) sold more than 1.2 billion products to Amazon customers worldwide in 2022[i]. With more...
Survey: Internet Speed and Security are SMB’s Top Tech Priorities
Small businesses are ramping up their tech investments in order to modernize their operations and create consistent customer experiences online and...