Over the past 10 years, Prime Day has become a critical sales event for brands, especially for the countless small and medium-sized sellers that...
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Alicia Esposito
Alicia Esposito's Recent Articles
Small Business Momentum Picks Up, Sales Grow 3.5% Year Over Year
Consumer spending is changing rapidly, largely due to economic uncertainty. But that hasn't stopped small businesses from seeing a 3.5% boost in...
The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing
This article was initially published on Retail TouchPoints. Since the earliest days of online influencers in the late 2000s, internet stardom has...
How AI is Transforming Financial Management for SMBs
The success of a small business depends on a healthy cash flow. Small businesses often don’t have the resources to effectively manage it. Business...
Mike’s Monthly Tip: Paired Employee Incentive
Seeking Paired Interests Everyone wants to be good at their job. Really, they do, but employees easily become complacent when they get used to their...
Winfield Street Coffee Turns to Tech to ‘Perk Up’ Operations
In 2015, Breno and Jeanette Donatti took over Winfield Street Deli in Connecticut and rebranded it to Winfield Street Coffee. They always envisioned...
Alibaba to Scale AI Access for SMBs Worldwide
This article was previously published on Retail TouchPoints. Alibaba has revealed that its AI tools for global suppliers have been adopted by...
IND!E Brings Challenger Brands to UK Etailer Ocado
IND!E, an organization dedicated to supporting small businesses and entrepreneurs, has forged a new partnership with UK online retailer Ocado that...
Ebay Aims to Support Sellers with Cash Advances, Streamlined Advertising Hub
This article was previously published on Retail TouchPoints. Ebay is working to better support its sellers with a revamped advertising experience as...
Behind the Scenes of Brand Building: How Small Businesses Can Stand Out to Shoppers
Have you ever wondered why you remember or recognize a brand, even when you may not be using their products? It’s because these brands have strong...