This story is part of Retail TouchPoints’ ongoing “Small Business, Big Ideas” series, focusing on smaller retail brands that have found big success...
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Alicia Esposito
Alicia Esposito's Recent Articles
Strategic Decision-Making: Consolidate SEO for Growth
By Erica Garman, VP of marketing at Intero Digital For many businesses, particularly those with multiple domains or brands, consolidating SEO...
Mike’s Monthly Tip: Food Cost & Portion Control Refresh
Portion control isn’t just about keeping things the same, it’s about making profit. It’s also always a challenge. Monitoring portions can become the...
How pizzerias can find success with late-night operations
Operating in the Late-Night Hours At Mikey’s Late Night Slice, it’s literally in the name. While the Columbus, Ohio-based pizzeria appeals to...
Cutting Edge Success: Knife Safety and Care
Comprehensive Guide for Knife Safety, Care and Maintenance Staff members need reliable tools and “knives are, obviously, the single most-used tool...
ADP and Fiserv Bring Combined Operational Solutions to SMBs
Payments and financial services company Fiserv, Inc. is partnering with ADP to integrate its small business solutions, including Clover and CashFlow...
Straight from the Source: How Small Business Owners Are Marketing for the Holidays
The holiday shopping season is officially here, and across the country, millions of small business owners (SBOs) are, once again, gearing up for the...
New Data: How SMBs are Balancing AI Fear and FOMO
The artificial intelligence (AI) hype cycle is evolving, with more businesses sharing tangible use cases and lessons learned. Although the discourse...
How One Up-and-Coming Wellness Brand is Using Community to Combat Stigma
Many brands, especially in CPG, are born from known challenges and pain points; they are innately designed to serve an established market need. For...
American Independent Business Alliance Brings Back Annual ‘Shop Indie’ Holiday Campaign
The American Independent Business Alliance (AMIBA) has launched a new holiday campaign to motivate shoppers to support locally owned and independent...