Getting more sales out of our existing customers When we are locked in on our business and honing a particular part of it, there is some magic in...
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Alicia Esposito
Alicia Esposito's Recent Articles
8 Digital Marketing Trends to Watch
Digital marketing is constantly evolving. New channels and apps are always entering the market. Consumer behaviors and content preferences are...
From SEO to Social: Generative AI’s Value Spans the Digital Experience
With the hype surrounding ChatGPT, “generative AI” has become a hot topic and no industry has been left untouched. But for many small business...
How an Online-Only Hand Sanitizer Brand Used ERP to Scale
Touchland was founded on the belief that common acts of personal care should feel luxurious, not like necessary chores. The stylishly packaged,...
Subscription Programs: A Small Business’ Secret Weapon for Driving Sales and Customer Loyalty
Whether you’re an avid Amazon Prime user or a dedicated Netflix viewer, you’re likely no stranger to subscription and membership programs. Now,...
5 Ways to Better Manage Remote Teams
Working from home is now common practice for many businesses of all sizes and across many sectors, especially those in the services industry. While...
Hiring Based on Personality
So many of us are guilty of falling into the same trap: over time, we develop great faith in our people, so we continually provide what we think are...
How One Small Business Owner is Turning $10,000 Mistakes into $100,000 Ideas
Johnny Earle, Founder of Johnny Cupcakes, is an entrepreneur, a creative and a self-proclaimed jokester. After all, he started a brand with...
How Even Small Businesses Can Integrate Innovation into Their Brand Strategy
Consumer brands have more opportunities to grow their businesses online, whether they’re selling through marketplaces like Amazon and Walmart, or...
One-Third of SMBs Lost Customers Due to Cyberattacks
More than three out of every five (61%) small and mid-sized businesses were victims of a successful cyberattack within the past year, according to...